McCann Worldgroup has announced the return of Carter Chow as CEO for Greater China, marking a significant move in the company’s strategic leadership. With over two decades of experience in the industry, Chow brings a wealth of expertise gained from his diverse roles across prominent agencies.
Previously serving as McCann Worldgroup’s Managing Director in Shanghai and later as CMO for Greater China, Chow departed to lead J. Walter Thompson as China CEO, subsequently taking on roles as China CEO and Greater China CEO at Wunderman Thompson, and later as President of VML. His return to McCann Worldgroup underscores his deep-rooted connection to the brand and his commitment to driving innovation in the Chinese market.
Ghassan Harfouche, President of McCann Worldgroup APMENA, expressed enthusiasm about Chow’s return, highlighting his leadership acumen and strategic vision tailored to the dynamic Chinese market. “Carter’s proven track record of success and deep understanding of the region make him the ideal candidate to lead our operations in Greater China,” Harfouche remarked.
In his new role, Chow aims to capitalize on McCann Worldgroup’s expansive network, comprising McCann, MRM, and CRAFT, to enhance capabilities and deliver exceptional services to clients. “I am thrilled to rejoin such an iconic brand,” Chow stated, emphasizing his excitement about the opportunities presented by the Chinese market.
The appointment of Chow signals a renewed focus on creativity and innovation within McCann Worldgroup’s Greater China operations, aligning with the company’s commitment to driving growth and setting new benchmarks in the advertising and marketing landscape.