BBDO Guerrero Philippines proudly announces the appointment of Peach Natividad as their new Chief Strategy Officer. Natividad’s career, which spans nearly two decades, showcases her expertise in brand building, consumer insight, and digital strategy.
Natividad comes to BBDO Guerrero after five successful years at Google, where she served as Country Lead – Creative for the Philippines and Vietnam. In this role, she was instrumental in marketing Google, YouTube, canvas, and technology to top advertisers and agencies across both markets. Her career is marked by her leadership in digital and strategy teams at several top-tier agencies.
Throughout her career, Natividad has been part of teams that have won six Campaign Asia Digital Agency of the Year (GOLD) awards for the Philippines and three 4As Digital Agency of the Year (Creative) awards across different agencies. She is also a distinguished graduate of three Mini MBA courses with Mark Ritson at Marketing Week (UK).
Francine Kahn-Gonzalez, Chief Executive Officer of BBDO Guerrero, expressed her enthusiasm about Natividad’s appointment: “We are delighted to welcome Peach to the BBDO Network. Her innovative approach and deep understanding of digital strategy will be invaluable as we continue to push the boundaries of creativity and effectiveness. It’s wonderful to be working with her again, and this time as a team member.”
Natividad herself is excited about her new role: “I am thrilled to return to the creative agency setting and work alongside such a talented team. BBDO Guerrero has a remarkable legacy of creativity and impact, and I’ve collaborated with them countless times. I look forward to collaborating with the different teams to drive innovative strategies and deliver exceptional results for our clients.”
David Guerrero, Creative Chairman of BBDO Guerrero, also welcomed Natividad: “It’s great to have Peach join our team. We always put strategic planning and insight as the starting point of great creative campaigns. And Peach brings the proven track record and cutting-edge knowledge of digital platforms to drive outstanding work for our clients.”
Natividad’s appointment marks a significant step for BBDO Guerrero as they continue to innovate and excel in delivering creative and effective strategies for their clients.