LeBron James and Victoria Justice Embrace Their Secret Agent Side with Lobos 1707 Tequila & Mezcal

Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, has launched an electrifying new digital campaign titled “Agent 1707.” Created in collaboration with M ss ng P eces and directed by Marta Cunningham, the campaign stars NBA legend LeBron James and actress-singer Victoria Justice, immersing viewers in an espionage thriller infused with danger, deception, and a hint of humor.

In the campaign, LeBron James takes center stage as he navigates a high-stakes poker game against his arch nemesis, portrayed by Victoria Justice. The intense face-off, filled with strategic glances and gestures, underscores the sophistication and premium nature of Lobos 1707 Tequila.

Diego Osorio, founder and chief creative officer of Lobos 1707 Tequila & Mezcal, explained, “Our goal was to create an entertaining and culturally relevant campaign that reflects our brand’s sophistication without being overly serious. Working with LeBron and Victoria was a pleasure, and their portrayal of their characters truly brought the campaign to life. We’re thrilled for our audience to experience ‘Agent 1707’ and see this dynamic side of Lobos 1707.” Osorio also makes a cameo as a casino bartender in the video.

The campaign highlights LeBron’s refined taste as he enjoys a Lobos 1707 Reposado cocktail, featuring Elote Liqueur and a lime garnish. This portrayal emphasizes the brand’s dedication to quality and luxury, showcasing the tequila’s smooth, refined flavor and elegant bottle design. Sourced from 100% Blue Weber Agave and finished in sherry wine casks with no additives, Lobos 1707 Tequila is a product of meticulous craftsmanship in Jalisco, Mexico.

Catch the thrilling new campaign on social media, Hulu, and Peacock. For more information and to follow Lobos 1707 Tequila’s latest updates, visit [here] and follow them on Instagram @lobos1707.

Credits:

Client: Lobos 1707 Tequila
Founder & CCO: Diego Osorio
VP, Consumer & Digital Marketing: Joanna Darst
VP, Trade Marketing & Strategic Events: Elaine King
Director, Trade Marketing: Allison Banks
Senior Manager, Digital, Media and CRM: Jonathan Salazar
Senior Manager, Marketing Creative Operations: Brittany Fox
Senior, Social and Culture: Cristina Jerome
Manager, Marketing Operations: Natalia Pasternak
On Premise Specialist: Jamie Gordon
Creative Agency: Rosewood Creative
CEO: Amir Mohamadzadeh
Executive Creative Director: J Smith
Creative Director: Tobi Hirano
Art Director: Kennedy Clark
Brand Director : Emily Walsh
Associate Director, Project Management: Patty Pankosky
Group Strategy Director: Natalie Colbert
Producer: Rebecca Morandi
Production Company: m ss ng p eces
Director: Marta Cunningham
Director of Photography: Andrew Strahorn
Post Production: Wild child
Editors: Aaron Bencid & Richard Cooperman
Colour: Company3
Colourist: Jaime OBradovich
Sound Mix: Brian Battersby & Steven Aguilar
PR Agency: R&CPMK