Yuliani Setiadi, Edelman’s former Head of Digital for Hong Kong and Taiwan, has been appointed to a new role as Head of Digital for Southeast Asia (SEA). Based in Singapore, Setiadi will spearhead Edelman’s digital strategy across the SEA region, delivering innovative solutions that build trust and foster long-term growth for the firm’s clients. In her new position, she will continue to report to Jamshed Wadia, Vice Chair of Digital for Edelman Asia Pacific.
Jamshed Wadia commented on Setiadi’s appointment: “Yuliani’s ability to integrate trust into every aspect of her work is what sets her apart. Her expertise spans digital and integrated marketing across various industries, including consumer goods, retail, automotive, B2B, and healthcare. Her creative and human-centric approach, combined with her regional experience, will be pivotal as we expand our digital capabilities in Southeast Asia.”
Setiadi’s 18-year career has seen her work in both Asia and the Netherlands, excelling in brand planning, digital, and integrated marketing. Before joining Edelman in 2022, she held senior leadership roles at Ogilvy, where she led key client relationships and expanded the agency’s digital offerings in Indonesia and Hong Kong. Her accomplishments in the industry were recognized when she was named one of Campaign Asia’s “Top 40 Under 40” in 2017.
In her previous role as Head of Digital for Edelman in Hong Kong and Taiwan, Setiadi showcased her commitment to blending creativity with data-driven insights, forging impactful relationships between brands and their audiences. In her new SEA role, she plans to emphasize a holistic approach to digital transformation, ensuring that digital strategies elevate the trust consumers have in brands.
“I’m passionate about the role trust plays in building and maintaining consumer relationships, especially in Southeast Asia’s diverse and dynamic markets,” Setiadi shared. “With varying levels of digital maturity across the region, we have a unique opportunity to lead by example—creating transparent, authentic, and impactful digital experiences that drive both action and growth. I’m excited to work alongside our talented teams across SEA to push the boundaries of what’s possible in digital.”
Setiadi’s new position comes as Edelman continues to bolster its digital presence across the Asia-Pacific region, particularly in Southeast Asia, where the firm sees significant opportunities for brands to innovate and differentiate themselves. Under Setiadi’s leadership, Edelman aims to continue delivering industry-leading digital strategies that resonate deeply with local audiences and build long-term trust.