In a world where every corner has been explored, Saudi Arabia stands as a pristine frontier, ready to be discovered. As the kingdom opens its doors to the world, explorers have begun an extraordinary journey, revealing landscapes and cultures as if they were on a different planet.
BETC Paris, in collaboration with the Saudi Tourism Authority, presents “Saudi Odyssey,” a compelling global campaign that pays tribute to Saudi Arabia’s transformation. Directed by acclaimed filmmaker Antoine Bardou-Jacquet (Partizan) and featuring a special score by renowned composer Guillaume Roussel, the campaign showcases a woman’s solo journey through Saudi Arabia. As she traverses the country, she encounters its breathtaking landscapes, rich cultural heritage, and exceptional hospitality.
The campaign captures the spirit of change and discovery in Saudi Arabia, highlighting a new era of openness and exploration. From meeting heartful locals to experiencing the unique cultural tapestry, the campaign reflects the momentum of a nation embracing progress while staying true to its roots.
“Saudi Arabia is not just a destination; it’s a profound journey into l’Arabie,” says Bertille Toledano, President of BETC. “We are honored to partner with the Saudi Tourism Authority and contribute to this extraordinary narrative.”
The campaign acknowledges the support of His Excellency Ahmed Al Khateeb, Minister of Tourism, and Her Highness Princess Haifa Bint Mohammed Al Saud, Vice-Minister of Tourism, for their trust and enthusiasm in bringing this vision to life.
Explore Saudi Arabia like never before with “Saudi Odyssey” and experience the beauty and hospitality of a land that is truly calling.
Credits
Brand: Saudi Tourism Authority
Brand Managers: Fahd Hamidaddin, Raad Alkhanbashi, Arcan Murshid, Lama Alhanaki, Rayan Akhonbay, Lulua Alrodhan, Yazeed Almujalli
Ad Agency: BETC Havas
Agency Managers: Bertille Toledano, Guillaume Espinet, Baptiste Lerousseau, Vittorio Lucchini Gilera, Yasmine El Boury, Simon Leroy, Capucine Delort
Executive Creative Director: Alasdhair McGregor
Creative Director: Guillaume Rebbot
Art Directors: Caroline Grimprel, Landry Stark, David Lesage
Copywriter: Alexander Choat
Music Creative Directors: Adam Ghoubali, Sidney Guillen
Strategic Planners: Mattia Bellomo, Kylian Duguey
Creative Resource Coordinator: Helene Guillaume
TV Producers: Karim Naceur, Heloise Roussier, Jennifer Braux
Photographers: Julien Soulier, Caroline Grimprel
Art Buyers: Isabelle Mocq, Stephanie Giordano
Production Company: Partizan
Director: Antoine Bardou-Jacquet
Sound Company: GUM