FCB SHOUT, the advertising arm of Malaysian-owned creative services company The Shout Group, is poised for accelerated growth with a series of key new hires and promotions. This strategic move aligns with the agency’s commitment to staying ahead in a dynamic industry.
New Appointments:
Loong Sheng Mae has joined FCB SHOUT as Group Business Director. With 15 years of experience working with prominent brands like Perodua, Nissan, RHB, and Kao, Mae brings a wealth of knowledge in automotive, FMCG, and banking sectors. She will lead and mentor multiple brand management teams to drive growth for the agency’s key clients.
Caryl Tan comes aboard as Associate Brand Director, bringing a robust background from her 9 years in agency and client-side roles, including a recent tenure at Manulife. Tan will collaborate closely with Mae to enhance client management both locally and regionally.
Chung Ru Zen joins as Creative Group Head. With a stellar track record from previous roles at Grab Malaysia, VMLY&R Commerce, Leo Burnett, and Ensemble Worldwide, Ru Zen is expected to elevate FCB SHOUT’s creative standards with his award-winning and strategically sound campaigns.
Promotions:
Raphael Castellano is promoted to Creative Group Head after a successful year with the agency. Known for his bold, cross-border perspective and innovative approach, Castellano has been instrumental in driving creative excellence for FCB SHOUT.
Jane Leong is elevated to Senior Brand Manager. Having been a pivotal part of the brand management team for four years, Leong’s promotion reflects her significant contributions in enhancing client stature and achieving impactful results.
Syahriza Badron, General Manager of FCB SHOUT, expressed confidence in the enhanced capabilities of the brand management team with the addition of Mae and Tan. He highlighted Ru Zen’s unique creative skills and strategic grounding as crucial to the agency’s exciting future.
Tjer, Head of Creative, praised Ru Zen and Castellano for their dynamic leadership and creativity. He anticipates that the strengthened team will achieve remarkable results for clients.
Shaun Tay, Co-owner and CEO of The Shout Group and FCB SHOUT, emphasized that these strategic hires and promotions are integral to the agency’s plan to remain at the forefront of the industry. By investing in talent and recognizing team achievements, FCB SHOUT aims to reinforce its position as a preferred partner for clients and drive continued success.
FCB SHOUT is a leading creative services agency known for its innovative advertising solutions and strategic insights. As part of The Shout Group, FCB SHOUT is dedicated to delivering exceptional results and driving growth for clients across various industries.
For more information, visit FCB SHOUT’s website