Ogilvy has crafted a witty new campaign for Sennheiser, highlighting the impressive 60-hour battery life of their MOMENTUM 4 Wireless headphones. Titled ‘Battery That Lasts Longer Than Yours,’ this campaign injects humor into the shared experience of commuter fatigue.
The campaign cleverly addresses the universal struggle of long commutes with a focus on the often-overlooked aspect of reliable audio equipment. While travelers struggle with their own energy levels, the MOMENTUM 4 Wireless headphones continue to deliver uninterrupted sound, making them the perfect companion for those lengthy journeys.
Featuring relatable scenarios of commuters napping on public transport, the campaign emphasizes how these headphones outlast even the most tired of passengers. The visuals capture passengers peacefully asleep while their headphones continue to function flawlessly, underscoring the message that the headphones’ battery far exceeds that of the average commuter.
Shot in a guerilla style with minimal crew and handheld cameras, the campaign adopts a fly-on-the-wall approach, offering an authentic glimpse into the everyday lives of commuters. This method highlights candid moments, including those humorous and awkward sleep positions we all encounter, adding a touch of real-life charm to the campaign.
Jessika Petrusch, Director of Global Brand and Content at Sonova Consumer Hearing, shared, “Our commitment to superior audio experiences is reflected in the MOMENTUM 4 Wireless headphones. This campaign captures their exceptional performance and enduring comfort, perfectly aligning with the needs of our users whether they’re working or catching up on rest.”
Tolga Büyükdoğanay, Chief Creative Officer at Ogilvy, added, “Our goal is to engage busy individuals with a relatable and humorous perspective. This campaign not only highlights the impressive battery life but also reflects Sennheiser’s understanding of daily demands and commitment to delivering exceptional audio experiences.”
The campaign’s unique approach underscores the practical benefits of the MOMENTUM 4 Wireless headphones, ensuring that even the longest commutes are accompanied by reliable and enduring sound.
Credits
Creative agency: Ogilvy Amsterdam
Chief Creative Officer: Tolga Büyükdoganay
Executive Creative Director: Diego Lauton
Creative Director: Fede Botella
Sr. Art Director: Victor Farias
Sr. Copywriter: Henrique Louzada
Senior Motion Designer: Alex Kelly
Account Director: Pooja Dhiman
Account Manager: Rachel Bridgette
Director and Photographer: Jef Boes
Production: ILA STUDIO – Karen De Schepper & Sarah Theys
Photographer Assistant: Louis Philippe Beauduin
Grading: Fons Vanoverbeke
Sounddesign: Klankwerk – Thomas Houthave
Voice over: Michael Krass