BBDO Guerrero Philippines has welcomed back Josh Espinase as the agency’s new Head of Social. With nearly a decade of experience in advertising, Espinase has specialized in social media and strategic planning, making him a valuable asset to the agency.
Espinase began his journey in advertising with an internship at BBDO Guerrero, where he first explored the industry. Since then, he has worked with several agencies, collaborating with both local and international brands. His extensive experience is complemented by numerous certifications, and he has a particular passion for Filipino trend culture, especially within the Gen Z demographic.
In his new role, Espinase will lead the social team at BBDO Guerrero, working across the agency to enhance clients’ social media campaigns. His goal is to push forward social-first strategies and new social-based innovations that will bring fresh energy and creativity to the agency’s work.
Reflecting on his return, Espinase shared, “BBDO Guerrero introduced me to the world of advertising, and now, a decade later, I’m excited to return to where it all began. In just my first month back, I’ve seen that the agency is brimming with creative talent and innovative ideas. My team is committed to bringing those ideas to life in their most vibrant forms.”
Francine Kahn-Gonzalez, Chief Executive Officer of BBDO Guerrero, expressed her enthusiasm about Espinase’s return, stating, “We’re happy to have Josh back onboard with us. We look forward to the fresh perspectives and energy Josh will bring to our team and our brands.”
David Guerrero, Creative Chairman of BBDO Guerrero, also praised Espinase’s expertise and leadership as the agency continues to grow its social media capabilities under his guidance.