FCB Ulka, a part of FCB Group India, has appointed Ajay Ravindran as its new National Planning Director. Ajay brings with him extensive experience in brand strategy, having worked across various fields like advertising, social media, content creation, media planning, and market research. He is known for his expertise in modern planning methods, combining storytelling, social media trends, and technology.
Before joining FCB Ulka, Ajay was the Head of Brand Marketing at Razorpay, where he led several successful campaigns that blended technology, creativity, and storytelling. His strategic leadership has been proven across major brands such as Unilever, Britannia, Colgate, Vodafone-Idea, Dell, Titan, TVS, and 3M, among others. Ajay has also won multiple EFFIE awards and has led planning teams at renowned agencies like Ogilvy, VML, MullenLowe Lintas Group, and Grey.
Kulvinder Ahluwalia, CEO of FCB Ulka, said, “We are excited to have Ajay on board as our National Planning Director. His unique mix of creativity and strategic thinking will enhance our ability to create impactful brand solutions for our clients.”
Ajay expressed his enthusiasm about the role, saying, “The true power of brand marketing goes beyond creating buzz; it’s about unlocking growth opportunities for businesses. FCB Ulka offers the perfect platform to practice this with its impressive client roster and strong relationships. I’m eager to start and bring my expertise to this dynamic team.”
