Dentsu has appointed Anindita Sarkar as Vice President of Brand & Communications for South Asia, marking a significant step in her distinguished career. With over 15 years of experience in media and advertising, Anindita brings a wealth of knowledge and expertise to this role.
A graduate of Miranda House at Delhi University, Anindita’s passion for media led her to the prestigious National School of Drama, where she honed her creative skills. However, her ambition extended beyond creativity; she aimed to understand the business dynamics of the industry. After earning her MBA from the International School of Business and Media, Anindita embarked on a successful journalism career.
Her journey began at indiantelevision.com, a pioneering digital platform covering the media and television business. There, she gained recognition for her insightful business articles. Anindita progressed from Sub Editor at indiantelevision.com to Special Correspondent at Afaqs! and later The Financial Express, where she expanded her focus from business journalism to encompass the broader media and advertising landscape in India.
In January 2015, Anindita joined Dentsu (formerly Dentsu Aegis Network) to spearhead the newly established Corporate Communications function in India. Since then, she has played a vital role in shaping the company’s communication strategies, helping it evolve into a powerhouse in the advertising industry.
As Vice President, Anindita Sarkar will continue to drive Dentsu’s communication efforts in India, leveraging her extensive experience to navigate the ever-changing media landscape and strengthen the brand’s position in South Asia. Her leadership is expected to enhance the organization’s outreach and foster innovative communication strategies, ensuring Dentsu remains at the forefront of the advertising industry.
