Enter ADFEST Lotus Awards 2025: Show Your Best by 13 December

ADFEST 2025 has officially opened submissions for the upcoming Lotus Awards, inviting creative professionals across the Asia Pacific and MENA regions to showcase their best work. Set against the theme “COLLiDE,” this year’s festival will be hosted at the PEACH, Royal Cliff Hotels Group in Pattaya, Thailand, from Thursday, March 20 to Saturday, March 22, 2025.

Adding an exciting twist to the Lotus Awards line-up, ADFEST introduces the new Creative Strategy Lotus category. This award celebrates innovative problem-solving and strategic thinking, recognizing how insightful strategies can amplify a brand’s impact. The addition emphasizes the essential role of both strategic planning and creative execution in campaign success.

Additionally, the Entertainment Lotus category has been expanded to include new sections for Gaming and Sports, reflecting the growing influence of these industries in brand communication. ADFEST’s Lotus Awards now feature 22 categories, each honoring the region’s finest creativity and craftsmanship. Categories include:

– Brand Experience Lotus
– Commerce Lotus
– Creative Strategy Lotus
– Design Lotus
– Digital & Social Lotus
– Digital Craft Lotus
– Direct Lotus
– Effective Lotus
– Entertainment Lotus
– Film Craft Lotus
– Film Lotus
– INNOVA Lotus
– Lotus Roots
– Media Lotus
– Mobile Lotus
– New Director Lotus
– Outdoor Lotus
– PR Lotus
– Press Lotus
– Print & Outdoor Craft Lotus
– Radio & Audio Lotus
– Sustainable Lotus

Key dates for ADFEST 2025 Lotus Awards submissions include the Early Bird Deadline on Friday, December 13, 2024, and the Regular Deadline on Friday, January 10, 2025. For detailed information on submission requirements and to access the Entry Kit, visit the official ADFEST website.

As one of only seven regional creative festivals recognized in the WARC Creative 100 Rankings, ADFEST is a dedicated non-profit entity, committed to nurturing and supporting creativity in the region. ADFEST 2025 is set to be a dynamic celebration of innovation, bringing together talents from across industries to explore new possibilities in brand storytelling.