Morrisons has launched its latest Christmas campaign, featuring the beloved animated oven gloves that have become icons of festive cheer. Created by Leo Burnett and directed by Michael Gracey, known for his work on The Greatest Showman, this advertisement honors the dedicated hosts who transform their homes into magical holiday settings, bringing family and friends together around the dinner table.
In this heartwarming ad, the singing oven gloves take center stage, delivering an uplifting rendition of “Give a Little Love” from Bugsy Malone. The performance features a 26-member choir composed of Morrisons colleagues, emphasizing the brand’s commitment to quality and home cooking. Morrisons’ Market Street provides a range of fresh ingredients, from hand-prepared meats to seasonal vegetables, ensuring that every holiday meal is memorable.
The 60-second ad opens with a snowy scene as a Morrisons delivery van arrives at a home. One of the animated oven gloves springs to life and begins to sing, encouraging hosts as they prepare their festive feasts. Whether it’s tackling a large turkey or proudly presenting a seafood platter, these cheerful gloves provide moral support, reminding viewers that hosting is a joyous occasion.
Morrisons aims to ease the pressure of holiday hosting by offering a top-quality Christmas range, expertly crafted by skilled butchers, bakers, and chefs. Alex Rogerson, Morrisons’ Group Customer and Marketing Officer, states, “We want every host to shine bright this Christmas, and our great value food will look spectacular and taste just as good.”
This campaign highlights the importance of tradition and quality in holiday cooking, bringing a touch of magic to kitchens across the UK. Alongside the main ad, Morrisons will also launch engaging social media content featuring the oven gloves, including unboxing videos and festive recipe suggestions.
The popular Cat Glove from last year is making a comeback with a new spin-off, introducing the Kitten Mittens, further adding to the festive fun. With integrated ads across TV and radio, the campaign aims to spread joy and inspiration, ensuring that everyone can put on the greatest show at home this Christmas.
Join Morrisons in celebrating the spirit of the season and making this Christmas one to remember!
Credits:
Advertising Agency: Leo Burnett
Creative Director – Gareth Butters
Creative Director – Kimberley Gill
CCO – Mark Elwood
ECDS – James Millers and Andrew Long
Senior Producer – Anna Cartwright
Chief Production Officer – Emily Marr
Creative Director of Design – David Allen
Senior Designer – Harry Ingrams
Business Director – Sophie Garrett
Account Director – Ben Mallins
Senior Account Manager – Gabriella Watts
Account Executive – Jessica Lakey
Head of Planning – Joe Beveridge
Planning Director – Rebecca Priest
Project Director – Fahed Eichikhe
Trade Senior Producer – Georgia Morris
Trade Creative – Joshua Merriam
Production Brand
Director – Michael Gracey at Partizan
Production Company – Partizan
Managing Director/Executive Producer – Jenny Beckett
Head of Production – Ella More O’Ferrall
Producer – Daniel Wheldon
Line Producer – Lucy Banks
Director’s Assistant – Sophia Nagar
Production Manager – Matt Bulaitis
Production Coordinator – Alice Pitt-Carter
Production Assistant – Ella Kander
DOP – Stephen Keith Roach
Production Designer – Olly Williams
Stylist – Ashley Dando & Clem Miller
Model Maker – Arch Model Studio & Yuki Honjo Archer
Puppeteers – Olly Taylor, Helena Smee, Marcus Clarke, Laurence Moran
Casting Director – Hannah Birkett
Home Economist – Elaine Ngan
Editor – David Spearing
VFX: Black Kite Studios
VFX Supervisor: Dan Sanders
Colour: Richard Fearon
Shoot Supervisor: Daniel Sanders
2D Lead: Paul Wilmot
2D Artist: Matt Hutchins, Mauro Nodari, Lysa Cornic, Warren Gebhardt
Executive Producer: Hannah Ruddleston
Senior Producer: Hazel Gibson
Music Supervision/Licensing – Wake The Town
Music Direction, Production, Sound Design & Mix – String & Tins
Music Producer, Voice Director, Sound Design & Mix – Adam Smyth
Sound Design & Composition Producer – Alina Miroshnichenko
Composition Re-Arrangement – Joseph Alexander
Production Trade
Director – Gareth Sambridge
Production Company – Annex
EP – Basil Stephens
Producer – Fred Robinson
DOP – Jordan Stephens
Production Designer – Matt Duddleston
Puppets – Arch Model Studio
Model Maker – Yuki Honjo Archer
Puppeteers – Olly Taylor
Home Economist – Elaine Ngan
Editor – Brian Beattie
Post Production – Prodigious
Grade – Matthew Lee-Redman
Post Producer – Jessica Scanella
Offline editor – Brian Beattie
Flame – Jack Kennedy
Audio – Henry Frith
Music Composition & Sound Design – String & Tins
Sound Design & Composition Producer – Alina Miroshnichenko
