Quiip, Australia’s leader in social media and online community management, has announced exciting developments, including the expansion of its service offerings and the addition of three experienced senior hires to support continued growth and assist clients during the upcoming holiday season.
In the past two months, Quiip has welcomed Kelly McParlane and Luke de Zilva as Team Leads, while Dr. Alison Milfull takes on the role of Marketing and Business Development Director. These new leaders bring a wealth of expertise across social media, marketing, and community management, which will enhance the support Quiip provides to its clients.
Kelly McParlane joins the team with over a decade of experience in social media and community management. She has successfully managed high-profile events like the FIFA Women’s World Cup and the Commonwealth Games, giving her valuable skills in leading complex projects and creating engaging online communities. Luke de Zilva is a seasoned marketing and digital professional with a strong background in the arts, creative, and cultural sectors. His previous work with organisations such as the Sydney Opera House and the Art Gallery of New South Wales equips him with insights crucial for brand-building and audience engagement. Dr. Alison Milfull brings over 20 years of experience in ethical marketing and digital engagement, having worked with prominent organisations like ACMI, BirdLife Australia, and Zoos Victoria. Her expertise will be instrumental in guiding Quiip’s marketing and business development efforts as the company grows.
To meet the increasing demands of clients, particularly during the holiday season, Quiip has enhanced its services. While the company has always provided 24/7 social media and online community management, it has now dedicated additional resources to out-of-hours coverage. This commitment ensures consistent engagement, effective risk management, and peace of mind for clients. The expansion of services also addresses rising online challenges, such as misinformation, hate speech, spam, and bot activity. Quiip’s focus on connecting, protecting, and supporting individuals and organisations online remains strong.
CEO Alison Michalk expressed pride in the company’s progress, stating, “Our new hires bring a unique synergy to our team, helping us continue to grow and deliver exceptional service. With our expanded services and strong foundation, we’re excited to build meaningful partnerships with even more clients.”
With a focus on quality, community engagement, and effective online support, Quiip is well-prepared to make a positive impact this holiday season and beyond.
