Lidl has launched its biggest Christmas campaign yet, with the theme of wishes coming true. The campaign, directed by Oscar-winning filmmaker Tom Hooper and created by BBDO Germany, aims to bring magic and joy to customers across 30 countries.
The heartwarming story follows a young girl who makes a selfless wish on Christmas Eve, unlocking the true spirit of the holiday. The campaign emphasizes the power of togetherness, giving, and community, which are central to Lidl’s brand values.
This year’s holiday ad is part of a larger, multi-channel campaign, featuring a six-minute film, social media assets, in-store materials, and promotional content. It reflects Lidl’s commitment to supporting local communities, with the brand’s Toy Bank initiative returning for 2024 to donate toys to children in need.
Lidl’s partnership with Tom Hooper brings a high level of creativity and emotional storytelling, aiming to connect with audiences worldwide and make a real impact during the festive season. This marks a significant step in Lidl’s ongoing efforts to spread holiday cheer and create meaningful connections with its customers.
Credits:
Client: Lidl Stiftung & Co. KG
Lidl Global Marketing Team: Martin Alles, Jette Mammel, Elena Akinsina, Cosima Tuma, Sascha Schneeweiß, Sammy Bohneberg, Loredana Alina Alexa
Agency: BBDO Germany
Creative: Frank Hahn CCO, Jonathan Deeb CCO, Niall Cruickshank-Sutton CD, Maciek Kozina CD, Sebastian Steller CD, Petronella Moritz AD, Martim Braz CW, Daria Witte CW, Virgie Cheong AD, Harry Goldie AD, Mason Vance AD, Hande Matban CW, Daryl Berndt CW, Shivani Shah AD
Account Management: Eva Moj CSD, Anna Berg AD, Julia Hanke SAM, Mai Vo AM, Vincent Gielessen AE Strategy: Olivier Semidei, Helena Sommer, Miljan Djokic
Producer: Tim Greven EP, Alexander Geier EP, Bianca Raedler PP, Alexander Rauzin
Production: BWGTBLD GmbH
Director: Tom Hooper
DOP: Alex BarberPost-Production: PAUL SCHWABE DIGITAL PRODUCTION GmbH; Johannes Wetzel, Björn Schultz, Nienke Klöffer, Johannes Wetzel.
