Marks & Spencer’s 2024 Christmas campaign brings a fresh and magical approach to celebrating the festive season. This year, the ad is centered around a playful and imaginative story told through the eyes of a mischievous young girl, played by Skylar Blu. The captivating visuals showcase M&S’s holiday partywear, decorations, gifts, and homeware in a way that sparks wonder and joy. With the help of a magical snow globe, the little girl helps her family come together in the most unexpected ways, filling their home with enchanting scenes and festive energy.
Directed by Emmy-nominated Elliott Power and set to the song *I Believe in Miracles* by the Jackson Sisters, this campaign integrates whimsical choreography and vibrant visuals, creating an exciting and immersive atmosphere for viewers. The commercial not only highlights M&S’s stylish clothing and home items but also aims to bring the magic of Christmas to life, making the lead-up to Christmas feel just as special as the day itself. With the campaign’s creative reach extending across various platforms, from TV to digital media and social, it promises to engage customers with a personalized experience like never before.
Credits
Brand: M&S
Client: Anna Braithwaite, M&S Clothing, Home and Beauty Marketing Director
Campaign name: Christmas Starts Here
Agency: Mother
Strategy: Mother
Creative: Mother
Production Company: Love Song
Director: Elliott Power
DOP: Mattias Rudh
Creative Director: Daniel Wolfe
Executive Producer / MD: Shirley O’Connor
Producer: Luke Plaister
Production Manager: Marian Mikhail
Production Designer: Pablo Tregebov
Editing House: Marsheen
Editor: Dominic Leung
Cutdown Editor: Ian Nabong
Edit Producer: Harriet Cawley
Post Production Company: Stray
VFX Shoot Supervisors: Dan Williams & Finlay Crowther
Creative Directors: Dan Williams & Carl Norton
Executive Producer Clare Melia
Producer: Bethany Phillips
Colour: ETC
Colourist: Jason Wallis
Head of Colour Production: Oliver Whitworth
Sound: King Lear Music and Sound
Sound Designer: Jack Sedgwick
Producer: King Lear Production
Music Supervision: Curation
Music Supervisors: Sunny Kapoor & Connie Edwards
Music Track: I believe in Miracles
Music Artist: The Jackson Sisters
Campaign Stylist: Sam Ranger
Stylist Assistant: Giulia Bandioli
Choreography: Corey Baker Dance
Choreographer & Creative Director: Corey Baker
Casting & Talent: Troy Westwood
Casting Director: Troy Westwood
Hair & Makeup
Hair & Makeup Artist: Bianca Simone Scott
Hair & Makeup Artist: Sara Bowden
Media Agency: Mindshare
