M&S Food’s 2024 Christmas campaign is back, bringing the much-loved M&S Fairy to the screen with even more festive magic! This year, the iconic Fairy, voiced by the legendary Dawn French, returns to spread joy and surprise, but with a twist — for the first time, Dawn French will appear on-screen as herself, sharing the screen with her Fairy character.
Building on the success of last year’s campaign, which earned praise for the Fairy’s unique charm, M&S Food’s six-part ad series promises to capture the true spirit of Christmas. The campaign is all about showcasing delicious holiday food, from mouth-watering dishes like Our Best Ever Slow-cooked Turkey and Cornish Cruncher Cauliflower Cheese to indulgent desserts like the Frozen Collection Raspberry & Pistachio Roulade and Yule Log.
Throughout the six episodes, viewers will be treated to more than just great food. The ads will feature exciting surprises, including creative gifts, show-stopping party food, and the perfect treats for the holiday season. Plus, the festive magic will continue with a special performance by world-renowned singer Katherine Jenkins in one of the later episodes, bringing even more holiday cheer to the screen.
With its heartwarming storytelling, humour, and festive treats, the M&S Food Christmas campaign is set to be a highlight of the season, reminding us all of the magic of Christmas celebrations. From indulgent meals to delightful gifts, M&S Food is at the heart of this year’s holiday festivities.
Credits:
Head of Creative: Rich Robinson
M&S Head of Marketing: Robbie Black
Media Agency: Mindshare
Animation & Live Action Directors: MJ Delaney & Merman
Animation & Live Action Executive Producer: Lucy Tate
Food Director: Gus Filgate @ Bite Collective
Executive Food Producers: Alex Katz & Dom Seymour
Edit House (Live Action): Work Editorial
Editor (Live Action): Ed Cheesman
Assistant Editor (Live Action): Ruby Browne|
Edit Producer (Live Action): Nikki Porter
Edit House (Food): Marshall Street
Editor (Food): John Mayes
Audio: Sound Studio: Little Things
Voice Recordings, Sound Design And Mix: James Clark
Audio Producer: Chris Wrigglesworth
Music Company: Wake The Town
Composer: Charlie Smith
Music Supervisor: Dominic Bastyra
Post-Production: The Mill London
Creative Director: Andy Steele
Executive Producer: Mireille Antoine
Senior Producer: Chris Preston-Barnes
Animation Lead: Chris Welsby
Colour: Philip Hambi
VFX Supervisors: Mike Little (CG), Vittorio Barabani (CG), Adrian Monroy (2D), Schalk Van Der Merwe (2D), Vanessa Duquesnay (2D)
