Grey, a renowned creative agency, has appointed Agnes Fischer as the new CEO of its New York studio. Agnes brings extensive leadership experience, having previously served as the President of BBH USA. She is known for her deep understanding of clients’ needs and her ability to drive business growth through creative excellence.
This appointment comes shortly after RG Logan’s promotion to Chief Strategy Officer at Grey. Agnes will work alongside Thiago Cruz, the Chief Creative Officer, forming a new leadership team to drive the studio’s future success. Together, they aim to shape Grey New York’s growth and continue delivering impactful work that resonates with audiences and clients alike.
Laura Maness, Global CEO of Grey, praised the new leadership trio, saying, “Agnes, Thiago, and RG embody Grey’s values of creativity, unity, empathy, and service. With their combined expertise, they are set to elevate Grey New York as a high-performing studio that attracts top talent and delivers work that stands out in both culture and business impact.”
Before joining Grey, Agnes held senior roles at agencies like T&Pm, Droga5, TBWA\Chiat\Day, and Anomaly. At Droga5, she led innovative campaigns for major clients, including Chase, and helped the agency achieve significant growth during her tenure.
Agnes is excited to take on this role, stating, “Grey is an iconic agency with a clear focus on growth. We are committed to creating work that drives results, and this philosophy is powered by bold creativity, a deep understanding of audiences, and a culture driven by the desire to do the best for our clients.”
With this new leadership team, Grey New York is poised for continued success, focusing on creative innovation and business growth.
