The “James Blake on the Magic Rigour of Unfettered Creativity” Performance and Conversation will Take Place on Tuesday, June 17 at 11:45 a.m. at The Debussy Theatre at The Palais des Festivals

James Blake – Grammy winner, dynamic solo artist, producer, composer, collaborator and fierce creative advocate – will delve into how his creativity and success in connecting with audiences is born of an approach, mindset, and process which have significant lessons and implications for the brand community. Blake has contributed to landmark albums like Beyoncé’s “Lemonade,” Kendrick Lamar’s “DAMN.,” and Frank Ocean’s “Blonde,” while continuing to push genre boundaries through his own chart-topping work. For the leaders attending the Cannes Lions festival, Blake’s approach and advocacy for creativity and independence will inspire and provoke change in an industry long challenged by the balance of creativity and commerce, magic and rigor. Blake and Powers will unpack the relationship between these seemingly opposing forces. “We’re so excited to have James as one of our inaugural clients as he’s not only an incredible musician in his own right, but also a collaborator extraordinaire, mixing talents, genres, human and tech to constantly innovate and drive change. This mirrors how we approach what we do at All& from the creativity to the mixology and everything in between,” said Powers. “Where better to explore this than at Cannes Lions, where brand, agency and platform talents come together to be inspired and propel their businesses?” Powers shares Blake’s vision and approach as Founder and Co-CEO of All&, a new-model Indie agency focused on propelling business growth through brand. Set to officially launch ahead of the festival, All& was created in partnership with Jennifer Breithaupt, former Chief Marketing Officer of Citi’s Global Consumer business. Powers formerly served as Global President and Chief Strategy Officer of McCann Worldgroup and has a long and distinguished track record of blending storytelling and strategy to elevate some of the world’s most iconic brands.