Criteo, the global leader in advertising technology, has unveiled a refreshed brand identity that reflects its evolving role in shaping the future of AI-driven commerce. As the commerce industry transforms through advancements in AI, collaboration, and deeper consumer engagement, Criteo is positioning itself at the forefront of this shift. The company’s updated direction is encapsulated in its new tagline, “For the love of commerce,” which signals a broader focus on creating more meaningful and connected shopping experiences for consumers, brands, and retailers alike.
Over the past two decades, Criteo has built a reputation for its innovative, AI-powered advertising solutions. However, with the changing landscape of retail and consumer behavior, Criteo recognizes the need to evolve. As AI continues to shape the way consumers shop, Criteo’s mission is to enhance these experiences, moving beyond mere transactions to create deeper, emotionally engaging connections between shoppers and brands.
According to Brendan McCarthy, Chief Marketing Officer at Criteo, the new brand direction reflects a shift toward improving the entire commerce experience, driven by AI. “The way we experience commerce is now being completely shaped by AI—from the tools we use to shop to the creatives that guide our discovery. We have a responsibility to shape and improve the AI-driven commerce experience for the future.”
This rebrand comes at a crucial moment for the retail industry, as a recent Criteo report revealed that 76% of online shoppers find the digital shopping experience to be uninspiring, calling for more engaging and personalized interactions. By leveraging its access to commerce data and advanced AI technology, Criteo is positioning itself to lead the next era of commerce, focusing on creating experiences that resonate emotionally with consumers and move beyond just functionality.
As part of its refreshed strategy, Criteo is kicking off its new brand identity with global campaigns that will roll out in key markets around the world. The brand’s creative activations, which will be seen at major industry events such as the Cannes Lions International Festival of Creativity, aim to bring the company’s commitment to connected, experience-led commerce to life in exciting new ways. Through these efforts, Criteo hopes to spark conversations about the future of commerce and demonstrate its ongoing dedication to innovation and collaboration.
Criteo’s new identity reflects its core values of openness, collaboration, and impact. With its renewed focus, the company is not just adapting to the changing landscape of commerce, but actively shaping it, ensuring that AI plays a central role in creating more engaging and meaningful consumer experiences.
