Workplace stress is a growing concern in the Philippines, with 87% of Filipino employees reporting job-related stress—11% higher than the global average. Beyond mental fatigue, stress drains essential nutrients, weakens the body, and slowly wears workers down.
To address this pressing issue, GIGIL has created a bold new campaign for Stresstabs, using a striking visual metaphor to illustrate how stress physically breaks a person apart. Departing from the traditional “before-and-after” style common in pharmaceutical and wellness advertising, the campaign focuses on a more visceral and relatable depiction of stress.
The film centers on Jemerlyn, an office worker whose body literally falls apart under the weight of stress, leaving only one arm intact. That lone arm struggles to navigate long commutes, office chaos, and fatigue—until Stresstabs replenishes her lost nutrients and restores her body, whole and ready to face a new day. The campaign emphasizes that stress is not just mentally exhausting—it has tangible, physical consequences.
Since its launch on June 25, 2025, the hero film has achieved remarkable engagement online, garnering over 8.66 million views on Facebook and 7.7 million on TikTok. These numbers reflect how successfully Stresstabs and GIGIL made stress relatable and impossible to ignore, while delivering an impactful message on the importance of supporting physical and mental wellness in the workplace.
By visualizing stress in such a literal and dramatic way, GIGIL has transformed the conversation around workplace wellness, offering both awareness and a solution in a single, powerful campaign.
Credits
Client: Haleon Philippines Inc. [Stresstabs]
Company: Haleon Philippines Inc.
General Manager: Jeff Go
Marketing Lead: Veron Mathay
Wellness Marketing Manager: Chio Cebrero
Brand Manager: Rein Locsin
Senior Digital Marketing Manager: Dani Rodelas
Agency: GIGIL
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Associate Creative Director: Jillian Librodo
Senior Copywriter: Daryl Camit
Junior Copywriter: Josiah Jagurin
Head of Art: Ronchris Cosme
Senior Art Director: Seph Asentista
Junior Art Director: Mil Lanes
Junior Art Director: Felichie Laroya
Strategic Planner: Justin Kingsu
Managing Partner: Jake Yrastorza
Group Account Director: Beverly Lubid
Account Director: Chloe Adarayan
Account Supervisor: Bianca Penalba
Account Manager: Cameron Tan
Production:Arcade
Producer: Sasa Abella, Denise Elizon
Director: Marius Talampas
EP: Pola Collado
LP: Mara Bernaldo
PM: Kristine Aguilar
DOP: Kara Moreno
AD Unit 1: James Sales
AD Unit 2: Ian Villa
PD: Ana Lou Sanchez
Wardrobe stylist: KC Contrevida
Caster: Caloy Lapira, Liza Madin
Staff: Glenda Mugol, Mei Pondare, Simon Flores, Kat Quirimit
MUA: Dianne Del Mundo, Peachy Villaflor, Keysi Casin, Paula Estrano
Propsman: Fritz Delos Angeles
Livesound: Jonjie San Vicente-Wonder Collab
Gaffer:Joven Alcantara, Jerald Encinas
Keygrip: Yukie Manalili
Camera Operator: Ian David, Kevin Rutia, Richmond Cadsawan, Martika Escobar
Offline: Alvin Chan
Grading: Barebones
Online: Neil Mendoza
