Experian hijacks the most important part of the game.
London, 24 June 2026: As the nation’s most trusted credit score, Experian highlights that in football, as in life, the score is what matters most.
With the world enjoying a case of football fever, Experian is encouraging people to check their credit scores too, with digital billboards across the nation that strip away everything except the score itself.
No players. No commentary. No distractions.
As fans worry about injuries to their teams’ star players, Experian is aiming to remind them that their financial health matters too.
At a moment when the nation is obsessively tracking scores, Experian is using that cultural behaviour to get its customers thinking about their own score, the one that can give them a real-world advantage.
Because in football, as in life, it’s all about the score.
Campaign title:
Better Your Score, Better Your Story
Client:
CEO: Malin Holmberg
Marketing Director: Rachael Fielding
Head of Brand and Campaigns: Jack Jones
Senior Marketing Manager: Brea Thibodeau
Brand and Campaigns Manager: Laura Cornelius
Advertising agency: BBH London
CCO London & Dublin: Felipe Serradourada Guimarães
Creatives: Camila Gurgel & Ieva Paulina, Philip Holbrook & Stuart Royall
Designer: Jiwoo Kim
Managing Director: James Rice
Account Director: Sammy Mendel
Account manager: Josie Cooke
Art producer: Matt Kitto
Media agency: PHD & Artbot
