Omnicom Media has appointed industry veteran Ricky Chanana as Senior Vice President, Commercial, Asia, strengthening its regional leadership as the company expands its data-driven commercial solutions across the Asia-Pacific market.
Effective immediately, Chanana will lead the growth and adoption of Omnicom Media’s key commercial platforms, Omnet, Orion and Outcomes, across the region. He will work alongside Simon Flaxman, who will continue overseeing the commercial business in Australia and New Zealand.
Chanana brings more than two decades of experience in media, advertising and adtech. He has spent nearly 10 years in senior commercial and strategic roles at global technology companies including Unruly, Twitch (Amazon) and PubMatic, building expertise across adtech, programmatic advertising, retail media and digital ecosystems.
In his new group-level position, Chanana will collaborate with market leaders across Asia-Pacific to accelerate the adoption of Omnicom Media’s integrated and data-led capabilities. His appointment comes as brands increasingly seek marketing solutions that connect media, commerce, technology and measurable business outcomes.
Paul Shepherd, Chief Commercial & Trading Officer at Omnicom Media APAC, said Chanana’s combination of adtech expertise, agency experience and commercial leadership makes him well positioned to help unlock new growth opportunities across Asia.
Chanana said he is looking forward to bringing his experience in global adtech and digital ecosystems to Omnicom, supporting the growth of its agencies, clients and partners across the Asia-Pacific region.
