Apple’s bespoke creative agency returns as a programme sponsor for the second consecutive year.
LOS ANGELES — TBWA\Media Arts Lab (MAL), Apple’s dedicated global creative agency, is returning as a sponsor of the London International Awards’ Creative LIAisons program for the second consecutive year.
Held alongside LIA’s judging in Las Vegas, Creative LIAisons gives emerging creatives direct access to industry leaders through seminars, workshops, portfolio reviews and one-to-one coaching.
The sponsorship reflects MAL’s belief that creative excellence is built not only by recognizing great work, but by investing in the people who will create what comes next. Through candid feedback, practical guidance and individual mentorship, Creative LIAisons gives rising talent the tools, access and confidence to push their work forward.
LIA’s model sets it apart. Entry fees do more than support an awards program; they help fund Creative LIAisons and create meaningful opportunities for emerging talent to learn directly from established leaders across the global creative community.
MAL’s continued support comes as the agency marks its 20th anniversary. Founded in 2006 exclusively to serve Apple, MAL occupies a unique position in the industry: deeply embedded within one of the world’s most influential creative companies, while retaining the perspective and creative ambition to challenge conventions, experiment and continually raise the standard of the work.
This year also marks a decade of leadership under Global CEO Katrien De Bauw and Global Chief Creative Officer Brent Anderson. Since 2016, they have led MAL’s global growth and helped shape enduring creative platforms including Shot on iPhone, Privacy. That’s iPhone and Great Ideas Start Here, alongside acclaimed work for AirPods, Apple TV and Apple Vision Pro. The agency’s work has been recognized with multiple Cannes Lions Grands Prix and an Emmy Award for Outstanding Commercial.
By returning to Creative LIAisons for a second year, MAL is continuing to invest in the talent, ideas and creative leadership that will shape the industry’s future.
