Day 6 delivers four more sets of Winners & Finalists as the juries for Audio & Radio, Direct, and Design & Package Design reveal the work that rose to the top after days of on-site judging in Las Vegas.
Meanwhile, three new panels take their seats. TV & Cinema and Online Film begins evaluating storytelling on screen, Creativity in Media examines how media thinking can strengthen an idea, and B2B and Business Transformation puts creativity to work against business challenges. Business Transformation returns in 2026 with a sharper focus, recognizing creativity that changes the business itself across operations, services, products, and internal and customer experiences, not simply the communications around it.
Audio & Radio Winners and Finalists Announced
Audio & Radio recognizes audio-centric ideas that build brand awareness and recall without relying on visuals, rewarding both brave thinking and meticulously crafted execution. This year, the jury awarded three Gold, four Silver and nine Bronze Statues, alongside 20 Finalists.
View All the Audio & Radio Winners and Finalists
Direct Winners and Finalists Announced
Led by Jury President Keka Morelle, Chief Creative Officer of Ogilvy LATAM, the Direct jury has completed its deliberations and revealed this year’s Winners & Finalists.
Direct recognizes marketing and advertising designed to provoke a response from a clearly defined audience, with a call to action and measurable results at its core. The jury recognized the category’s strongest work with a Grand LIA, 13 Gold, seven Silver and eight Bronze Statues, plus four Finalists.
LePub Mexico City earned the Grand LIA for “Welcome Back, Paisano,” created for Tecate. The Direct Jury also awarded this work two Gold Statues.
View All the Direct Winners and Finalists
Design and Package Design Winners and Finalists Announced
Under the leadership of Jury President Yoshihiro Yagi, Executive Creative Director/Growth Officer of dentsu Japan, the Design and Package Design jury is ready to reveal this year’s Winners & Finalists.
Design recognizes excellence in visual identity, production values and craft, rewarding work that uses visual content to communicate a brand message or strengthen recognition. This year, the jury awarded a Grand LIA, 12 Gold, 16 Silver and 16 Bronze Statues, alongside 13 Finalists.
The Design Grand LIA went to BETC, Paris and AKQA for “Unsponsored,” crafted for Levi Strauss & Company. This piece of work was also awarded a Gold and a Bronze in Design.
Package Design celebrates innovative, exceptionally crafted and beautifully executed packaging from around the world. The jury awarded a Grand LIA, two Gold, four Silver and two Bronze Statues, plus three Finalists.
Studio Sonda captured the Grand LIA for “Label created by the wine itself – Piquentum Brut Nature” created for Piquentum. This packaging was also awarded a Gold in Beverages.
