The imaginative campaign showcases how Atmos Rewards can unlock a world of travel and experiences, from iconic global destinations to unexpected cultural and culinary adventures. Across TV, social and out-of-home, familiar scenes are interrupted by cinematic glimpses of the places Atmos Rewards members could go, including a kangaroo in a boxing gym, a Japanese food stand replacing a neighborhood lemonade stand and a Welsh Guard sitting comfortably in a hairdresser’s.
The campaign builds awareness for Atmos Rewards by making aspirational travel feel more tangible and within reach. It comes as Alaska Airlines continues to expand its global reach, elevate the premium guest experience and create new ways for Atmos Rewards members to earn, engage and access value.
Created by London-based creative agency Hijinks and directed by the Perlorian Brothers, the campaign will run across TV, digital, social and out-of-home placements in Seattle, Portland and San Diego.
Eric Edge, VP Brand and Marketing at Alaska Airlines, said: “Travel has a way of changing how you see the world, and Atmos Rewards is about helping people experience more of it. We’ve built the industry’s #1 loyalty program for our guests and wanted to bring Atmos to life in a way that’s fun, inspiring and unmistakably us.”
Tamryn Kerr, Co-Founder and CCO at Hijinks, added: “We wanted to show how Atmos Rewards makes travel so possible that you’ll begin to daydream about travel everywhere you go. To come straight out of the gates with a campaign this fun and creative has been the dream, as has working with the incredible Alaska Airlines team.”
