“Unveiling the True Essence of the Paralympic Games: ‘The Paralympic Dream’ Campaign by adam&eveDDB”
Dive into the heart of athleticism and competitive spirit with our latest campaign crafted in collaboration with the International Paralympic Committee. Titled ‘The Paralympic Dream’, this dynamic initiative challenges misconceptions surrounding the Paralympic Games, presenting them not merely as a platform for unity among persons with disabilities, but as a stage for unparalleled sporting prowess and relentless competition.
Through a captivating:60 TV spot, meticulously developed by adam&eveDDB New York and London, viewers are transported into a dream-like animated world, where athletes exude strength, agility, and determination. Led by British Paralympic taekwondo athlete Amy Truesdale, the campaign boldly asserts, “They’re not playing games”, shattering stereotypes and showcasing the raw intensity and dedication of Paralympic athletes.
Launching on the 20th of May to mark the 100-day countdown to the Paris 2024 Paralympic Games, ‘The Paralympic Dream’ campaign will captivate audiences worldwide. With over 140 assets meticulously adapted for global dissemination in up to 185 countries and territories, this initiative underscores our commitment to celebrating the true essence of the Paralympic Games.
Celebrating athleticism, resilience, and the unyielding pursuit of excellence as we redefine the narrative surrounding the Paralympic movement. Experience the power of ‘The Paralympic Dream’ and discover the extraordinary journeys of these remarkable athletes.
Credits
Client: International Paralympic Committee
Campaign Name: The Paralympic Dream
International Paralympic Committee
Craig Spence – Chief Brand and Communications Officer
Gisella Duarte – Senior Brand Manager
Mariel Avalos – Marketing & Rights Activation Manager
adam&eveDDB New York & London
Richard Brim – Chief Creative Officer
Daniel Bonder – Executive Creative Director
David Brown – Executive Creative Director
Chris Brailey – Associate Creative Director
Rafa Oliveira – Associate Creative Director
Abbie Noon – Head of Integrated Production
Jonny Weiss – Executive Producer
Kayla Rudess – Associate Producer
Martin Beverley – Chief Strategy Officer
Roisin Mulroney – Planning Director
Liora Ingram – Senior Planner
Kimmy Harvey – Head of Project Management & Operations
Riley Bourbon – Associate Program Director
Miranda Hipwell – CEO (adam&eveDDB London)
Caroline Winterton – CEO (adam&eveDDB NYC)
Sam LeCoeur – Chief Client Officer
James Rowe – Managing Director
Tejen Shah – Account Director
Zahra Ahmed – Account Manager
Esme St Clair – Account Manager
Matthew Friday – Head of Business Affairs
Emily Eshelby – Business Affairs Manager
Niko Brown – Head of adam&eve studios NYC
Tommy Lombardi – Studio Manager
Melinda Pinecone – Senior Editor
Mark Smith – Senior Editor
Leo Pellegrini – Junior Designer
cain&abelDDB
Marie Vivent – Producer (localization)
Dylan Hughes – Producer (localization)
Ludovica Melica – Executive Producer of Adaptation
Can Yagan –Editor
Yasmine Lahouag – Editor
Stuart Moore – Head of QC
Chloe Maudsley – Senior QC Operator
Gemma Hughes – Asset Manager
James Pyne – QC & Assets Operator
Alysha Seth – Junior QC Operator
Production Company: Blinkink
Sam Gainsborough – Director
Josef Byrne – Executive Producer
Alex Halley – Head of Production
Gareth Owen – Producer
Charlotte Herbert – Production Manager
Ewa Luzco – Concept Artist
Character Designers – May Taraud, Bárbara Oliveira
Matte Painters – Clement Danveu, Romy Yao, Tiago Camilliari, Olga Sokal, Gabriel Nagypal
Daniel Quirke – Researcher/Editor
Sarah Jane Jones – 1st AD
Joe Gainsborough – DOP
Alex Coleborn – 1st Camera Assist
Georgie Brown – 2nd Camera Assist
Ian Stevens – Gaffer
Charlotte Stevens – Spark
Rayner Cunniffe – HMU
Wren Gin – Runner
Talent
Amy Truesdale – Athlete
Andrew Deer – Coach
2D Animation
Reg Isaac – Lead 2D Animator
Animators – Yagiz Misirli, Tugrul Tiryaki, Laura Nailor, Andrea Simonti, Marc Valls, Weiden Wong
2D FX Animation – George Johnson
Katie Spangenburg – Clean Up Lead
Clean Up – Richard Smithson, Krisi Zhupali, Simona Mehandzhieva, Sameera Joshi, Karolin spangenburg, Gerry Gallego, Denise Dean, Joe Cheng, Saffron Lea Mackie
Andrew Khroskavani – Lead Compositor
Compositing – Simone Ghilardotti, Stephen Mcnally, Luca Schenato
Rendering – Mirko Jankovic
Chris (William) Morrell – Editor
Music and Music Licensing
Music – “We All Stand Together” by Paul McCartney
Leland – Music Supervision
Toby Williams – Director & Music Supervisor
Cabin – Edit
Dusten Zimmerman – Editor
Maura Kent, Joe Carugati – Assistant Editor
Lynne Mannino – Producer
Michelle Dorsch – Head of Production
Maggie Meade – Managing Partner
Wave Studios – Sound Design
Aaron Reynolds – Executive Creative Director + Supervising Sound Designer and Mixer
Isaac Matus – Sound Designer and Mixer
Vicky Ferraro – Executive Producer
Eleni Giannopoulos – Audio Post Producer
Austin Ferreira, Xander Zooi – Transfer Engineer
CHEAT – Color Grade
Mikael Nakkas – Producer
Karol Cybulski – Colourist
Parliament – Finishing
Keith Sullivan, Miles Essmiller – Creative Team
Anna Kravstov, Kate Matos – Production Team