ADFEST announces Human+ as its theme for ADFEST 2026, one that not only empowers us but is a stark reminder to keep humanity and its values at our core.
At a time of accelerating change, it’s easy for the spotlight to shine on technology, platforms and complex systems.
Human+ is founded on the conviction that true, enduring value lies not only in these tools, but in how they empower people.
It is crucial we amplify fundamental human qualities: creativity, curiosity, culture, empathy, resilience and compassion.
We must employ a people-first approach, where humanity is at the very core of everything we do.
The + stands for the powerful forces that can elevate humanity.
It’s a framework for expanding human capacity, meaning and impact.
Creativity, at its heart, ensures that as the world rapidly evolves, humanity remains at the epicentre of progress.
Join us to explore the endless possibilities of Human+
Inspired by Rob Sherlock, Chair of the ADFEST Collective Advisory Board, “Human+ is more than existing next to AI. It is intentionally making the human element the absolute center of everything. The true power of Human+ is its demand for a paradigm shift. We must move beyond simply ‘being human’ in the age of algorithms and instead insist that the full spectrum of our humanity—our ethics, our empathy, our imagination—is the indispensable core that defines, drives, and governs the technology we create.”
Vinit Suraphongchai, Chairman of ADFEST, further adds, “The Human+ theme perfectly encapsulates the spirit of ADFEST. At its heart, ADFEST has always been about people. It’s about celebrating the human connections, human insights, and human creativity that drive our industry. Even as we embrace the future of AI, ADFEST remains the essential place where our community comes together, because genuine inspiration and collaboration only happen when humans are at the center.”
ADFEST 2026 will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya, Thailand.
