McCann’s campaign takes on supermarket schemes to showcase Aldi’s loyalty to customers.
Aldi’s latest campaign goes after supermarket loyalty schemes to remind shoppers that low prices should be enjoyed by everyone. Not just those with a loyalty app or card.
The creative from McCann Manchester shows shoppers that with Aldi you don’t need to sign up to a complicated loyalty scheme to access low prices because, unlike their competitors, Aldi doesn’t have a loyalty scheme. There are no points, cards, or faff when you want to do your big shop, just low prices for all.
Kristin Sonfield, Marketing Director at Aldi UK said; “Aldi is loyal to customers not cards, and you’ll never need to join an app to access our low prices.
“At a time when pockets are squeezed and every other supermarket is focused on creating extra barriers to better prices, we’re just committed to bringing low prices to everyone. No app needed.”
The campaign takes aim at the unnecessary steps other supermarkets make shoppers go through to access bargains. There’s no crying in the aisles when the WIFI stalls in Aldi. There’s just an unwavering loyalty to low prices, which is why they’re Which? Cheapest Supermarket five years running. Even without the apps.
Dan Noller, executive creative director, at McCann Manchester said: “It is about faff, but there’s more of a moral thing here too:
“Consumers aren’t daft, they’re getting wise to tactics of supermarkets inflating prices only to drop them again through loyalty apps.
“With everyone feeling the pinch right now, it’s great to work with a brand that stands for doing the right thing by offering quality at the lowest prices without making people jump through hoops like spinning wheels, joining clubs, or collecting points. We’re excited launch a campaign that confidently tells people to forget all the faff.”
Launched on the 27th April across OOH, print, radio, digital and social, the campaign highlights Aldi’s continued reign as Which? Cheapest Supermarket and its loyalty to low prices on everything, every day, for everyone.
Credits
Aldi
Customer Interaction Director – Kristin Sonfield
Customer Interaction Manager – Michelle Haden
Customer Interaction Manager – Jake Garner
McCann
Executive Creative Director – Dan Noller
Creative Lead – Ben Kaberry
Creative Lead – Rob Gorton
Design Group Head – Karen Matthews
Design Group Head Digital – Kev Burrows
Strategy Director – Charlotte Hyde
Managing Partner – Jane Colbeck
Senior Business Lead – Cara Wheeler
Digital Business Lead – Hollie Gormley
Account Manager – Alex Hodgson
Starcom
Darren Guy
Sophie Tatner
