Jumeirah Luxury Hospitality Group has appointed Antoine Malin as the Global Director of Social Media, a newly created role that aligns with the company’s ambitious plan to double its hotel portfolio by 2030 through expansion into key global markets.
Malin, formerly the Global Marketing Manager at INFINITI based in Tokyo, has left the company after six successful years to take on this exciting new role at Jumeirah’s headquarters in Dubai. Speaking to Branding in Asia, Malin shared that he will report directly to the Vice President of Global Marketing. His appointment is a significant part of Jumeirah’s strategy to invest in and strengthen its brand.
While at INFINITI, Malin led several impactful global campaigns, including the renowned “The Makers” series. This campaign, submitted to the Cannes Lions 2024, showcased the essence of Japanese craftsmanship that defines the INFINITI brand. The campaign’s team traveled over 65,000 kilometers, filming in diverse locations such as Tokyo, Kyoto, Beirut, Mexico City, Hamilton in Canada, and Taipei.
Malin’s experience and innovative approach are expected to bring fresh insights and elevate Jumeirah’s social media presence as the luxury hospitality group continues its global expansion.