We Are Social has appointed Anton Reyniers as Head of Strategy for its Singapore office, taking over from James Honda-Pinder, who will be relocating to Tokyo in October for a newly created role within the network as Head of Growth APAC. Reyniers brings with him over 20 years of creative and communications strategy experience across APAC, the UK, and the Middle East, with a proven track record of leading both agency and client-side projects.
Reyniers returns to Singapore after a successful stint at Impact BBDO in Dubai, where he led strategic initiatives. His diverse career also includes leadership roles at Netflix, where he headed regional partner marketing creative for APAC, and at Google, where he managed creative agency partnerships. Additionally, Reyniers has contributed to major campaigns for global brands such as Nestle, Coca-Cola, Lux, and the Singapore Tourism Board while working at renowned agencies like BBH, JWT, and Ogilvy.
While in Jakarta, Reyniers also served as the chairperson of the Account Planning Group (APG) in Indonesia, further solidifying his reputation as a thought leader in the industry.
We Are Social Singapore, which boasts a team of 80 talented individuals, is recognized for its innovative approach, including expertise in virtual influencer creation, social-first production, and the development of AI and XR products. The agency partners with major brands such as Samsung Mobile, HBO, UOB, and TikTok, and plays a key role in driving the global future strategy and innovation arm, XYZ.
Nai Yen Wang, Managing Director of We Are Social Singapore, expressed his excitement about Reyniers’ appointment, saying, “We are thrilled to welcome Anton and his extensive strategic and regional expertise to the We Are Social family. His unique blend of agency and client-side experience will offer invaluable insights for delivering transformative social-led marketing solutions for our clients. We look forward to driving the next wave of growth together.”
Reyniers himself is eager to contribute to the agency’s continued success, stating, “The agency landscape has polarized—there are those that are nose-diving and those that are ascending. From my discussions with Nai Yen and Kelson, it’s clear that We Are Social is very much on the rise. I’m excited to join this fast-thinking, future-facing team and look forward to helping our clients achieve the digital transformation they deserve.”
With Reyniers at the helm, We Are Social Singapore is poised to continue its trajectory of innovation and growth, solidifying its reputation as a leading player in the industry.