The imaginative campaign showcases how Atmos Rewards can unlock a world of travel and experiences, from iconic global destinations to unexpected cultural and culinary adventures. Across TV, social and out-of-home, familiar scenes are interrupted by cinematic glimpses of the places Atmos Rewards members could go, including a kangaroo in a boxing gym, a Japanese food stand replacing a neighborhood lemonade stand and a Welsh Guard sitting comfortably in a hairdresser’s.
The campaign builds awareness for Atmos Rewards by making aspirational travel feel more tangible and within reach. It comes as Alaska Airlines continues to expand its global reach, elevate the premium guest experience and create new ways for Atmos Rewards members to earn, engage and access value.
Created by London-based creative agency Hijinks and directed by the Perlorian Brothers, the campaign will run across TV, digital, social and out-of-home placements in Seattle, Portland and San Diego.
Eric Edge, VP Brand and Marketing at Alaska Airlines, said: “Travel has a way of changing how you see the world, and Atmos Rewards is about helping people experience more of it. We’ve built the industry’s #1 loyalty program for our guests and wanted to bring Atmos to life in a way that’s fun, inspiring and unmistakably us.”
Tamryn Kerr, Co-Founder and CCO at Hijinks, added: “We wanted to show how Atmos Rewards makes travel so possible that you’ll begin to daydream about travel everywhere you go. To come straight out of the gates with a campaign this fun and creative has been the dream, as has working with the incredible Alaska Airlines team.”
Credits
Client: Alaska and Hawaiian Airlines
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VP, Brand & Marketing
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Eric Edge
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Managing Director Marketing
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Hilary Palanza
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Executive Creative Director
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Maxwell Eastman
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Director, Brand Marketing
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Stacey Zimmerman
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Manager, Brand Marketing
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Anna Rainwater
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Creative Agency: Hijinks
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Chief Creative Officer
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Marc Allenby & Tamryn Kerr
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CEO
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Alicia Iveson
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Creative Director
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Gabriel Garcia
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Senior Creative
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Paddy Paddison
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Senior Creative
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Laura McGovern
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Senior Creative
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Steve Wioland
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Junior Creative
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Tamara Walbourn
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Junior Creative
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Pip Hornby
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Animator
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Mossie Henry-Jones
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Design Director
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Chris Willis
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Strategy Director
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Marina Tokar
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Head of Social
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Sinead Brennan
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Business Lead
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Lottie Boniface
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Account Director
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James Hall
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Head of Production
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Charlotte Greywoode
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Senior Producer
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Megan Sturgess
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Producer
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Maddie Harper
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Production Company: MJZ
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Directors
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Perlorian Brothers: Michael Gelfand and Ian Letts
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1st Assistant Director
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Daniel Mallinson
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DOP
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Devin Karrington
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Managing Director
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Lindsay Turnham
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EP/Head of Production
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Lucy Jones
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Producer
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Ed Callaghan
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Post Producer
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Rob Leonard
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Production Manager
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Dulcie Menzie
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Service Company: Merchant
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Executive Producer
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Ian Webb
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Executive Producer
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Farrah Khaled
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Head of Production
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Colin Walker
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Production Manager
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Trevor Baines
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Production Designer
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Michelle Derrick
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Wardrobe Stylist
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Janine Metcalfe
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Editor: Work Editorial
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Editor
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Neil Smith
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Post Production: The Perlin
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VFX Supervisor
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Anthony Bloor
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Lead Compositor
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Adrian Monroy
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Animator
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Ed Sherwood
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FX Artist
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Emre Sumer
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Rigging Artist
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Paolo Ceresa
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On-set VFX Supervisor
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Jim Radford
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Music Composition: Native
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Music Composition
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Ethan Odle
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Sound Design: Factory
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Sound Design and Mix
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James Utting
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Audio Producer
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Emily Thomas
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OOH
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Imagery and Licensing
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Directors Studio
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Retoucher
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Mark Petty
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Retoucher
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Oliver Batho
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