Coca-Cola unveils AI-powered virtual snow globes at Piccadilly Lights

Coca-Cola has unveiled its innovative “Talk to Santa” AI-driven campaign at London’s iconic Piccadilly Lights, blending the warmth of Christmas nostalgia with state-of-the-art technology. This festive initiative offers audiences an immersive experience, inviting them to create personalized snow globes inspired by their cherished holiday memories.

The campaign utilizes Ocean Outdoor’s DeepScreen® technology, which transforms the Piccadilly Lights into a magical winter wonderland. Visitors can scan a QR code displayed on the massive screen to engage in real-time AI-powered conversations with Santa Claus. These interactions allow users to share their holiday stories, which are then transformed into custom 3D snow globes. The snow globes, adorned with swirling snowflakes and intricate frosty reflections, can be shared digitally with friends and family, adding a personalized touch to the holiday season.

At the heart of the display is Coca-Cola’s iconic Sundblom Santa Claus, who introduces a sequence of virtual snow globes on the large-format screen. The detailed 3D animation brings the concept to life, offering a stunning visual spectacle that runs daily from 3:00 p.m. to 6:00 p.m. until Christmas Day.

This initiative is part of Coca-Cola’s broader “Create Real Magic” campaign, which showcases the brand’s innovative use of AI to engage audiences in meaningful ways. Developed in collaboration with its creative agency partner Accenture, the campaign highlights how traditional holiday sentiments can be reimagined through cutting-edge technology.

David Tait, Group Creative Director at Ocean Outdoor, praised the campaign, noting how it seamlessly combines nostalgia and modern innovation. According to Tait, there’s no better way to spread the festive spirit than with a towering 15-meter-tall Santa Claus at the heart of London.

Coca-Cola’s snow globe experience reflects a growing trend in AI-powered marketing, offering a blend of creativity and personalization that resonates deeply with today’s audiences. It’s a testament to the power of technology in enhancing consumer engagement while staying true to the festive spirit. Visitors are encouraged to explore this enchanting experience and make their own holiday memories part of Coca-Cola’s magical celebration.

Credits

Brand Coca-Cola
Creative Agency Accenture
OOH Creative Production Ocean Outdoor
Group Creative Director David Tait
3D Designer Salvi De Sena
Project Manager Polly Palframan