McDonald’s Australia and Netflix have teamed up to bring the exciting world of Squid Game to life with the launch of the Squid Game Meal and Dalgona Candy Challenge, available exclusively in Australia. This special promotion is part of McDonald’s “Dare to Play” campaign, which ties in with the highly anticipated release of Squid Game season 2 on December 26.
The Squid Game Meal includes a 10-piece Chicken McNuggets, served with fries, a drink, and a limited-edition Korean BBQ sauce. But the real fun begins with the addition of the Dalgona Candy – a famous challenge from the show where players must carefully carve out a shape from a piece of candy without breaking it. McDonald’s has added its own twist by replacing the umbrella shape from the show with its Golden Arches ‘M’ logo, giving fans an extra challenge.
To take part in the challenge, players can scan a QR code on the meal’s packaging to access a special game. The goal is to complete the Dalgona Candy Challenge as quickly as possible. Players who successfully complete the challenge will be entered into a draw for a chance to win amazing prizes, including exclusive Squid Game merchandise and a grand prize of $100,000.
This campaign is all about creating an interactive experience for fans. In addition to the game, there will be a Squid Game-themed event at World Square Sydney, where participants can try out the Dalgona Candy Challenge in person. The game is also featured in an immersive mobile app experience, including a film that recreates key moments from the Squid Game show, with the original voice of Jeon Young-Soo (the Game Instructor).
McDonald’s has partnered with Netflix to sponsor Squid Game season 2 on Netflix’s ad-supported platform in Australia. This exciting collaboration is available nationwide from December 11, 2024, to January 7, 2025, while supplies last. Don’t miss out – it’s your chance to experience Squid Game like never before and win big!
Credits
Client: McDonald’s Australia
Chief Customer Officer: Chris Brown
Marketing Director: Amanda Nakad
Head of Brand & Menu: Nichole Tsiros
Brand Manager: Samantha Lau
Digital Experience Manager: Luke Elzerman
Client Partner: Netflix (in partnership with Gemba)
Head of Partnerships: Harvey Brant
Partner Marketing Creative: Eunbee Kyung
Media Agency: OMD
Managing Partner, McDonald’s: Emily Bosler
Head of Strategy – Macca’s: Zoe May
Partnerships Director: Hattie Dinger
Account Director: Taylor Hilditch
Account Manager: Soraya Ghaidan
Diverse Senior Account Manager: Paige Ye
Creative Agency: Akcelo
Group Executive Creative Director: Louise McQuat
Creative Partner: Oskar Westerdal
Creative Team: Ilya Aronovich & Misha McDonald
Account Management: Max Bennett, Gabriel Montalban, April Tunstall & Brody Blinkhorn
Producers: Stephanie Ceccaldi, Dan Burns & Dave Bourke
Designers: Paul Critchley, Dan Martin, Cath Roberts, Justin Bellchambers & Richard Spencer
Head of Craft: Jon Foye
Motion: Benny O’Shea, Mike Ashburner, Jamie Muscat & Denys Michele
Digital Experience: Mark Berry, Helen Turner, Jason Woods, Alwyna George, Kim Tang & Minho Baek
Event Production: Lea Nguyen & Ben Turner
Chief Strategy Officer: Dave Di Veroli
Chief Executive Officer: Aden Hepburn
Production Company: FINCH
Director: Alex Roberts
Producer: Bryce Lintern
DOP: Ross Giardina
Post Production : Heckler
Sound Design: Squeak E. Clean
Photography: Mat Baker @ Louis&Co
Social: Reel Focus Films
PR: Mango Communications
CRM: Digitas
