Today the Brave is excited to announce that Cyndall McInerney has joined the team as a Senior Copywriter, partnering with award-winning Art Director Kate Idle. Cyndall, previously with The Monkeys (part of Accenture Song), brings a wealth of experience and a unique voice that has earned her several international awards during her time in both Sydney and London.
With a background that spans large networks and small independent agencies, Cyndall is set to enrich Today the Brave’s creative offerings. Her work, known for its humor and imaginative flair, reflects her passion for puppetry and animation.
Cyndall expressed her enthusiasm about joining the agency, saying, “It’s so exciting to join an independent agency with such huge momentum. Jade and Vince are not just incredible creatives; they’re genuinely good people. I look forward to helping Today the Brave grow and innovate.”
Vince Osmond, Creative Partner at Today the Brave, highlighted Cyndall’s unique qualities, stating, “Cyndall’s appointment is a major win for us. Her mix of quirkiness and strategic thinking will undoubtedly enhance our work, and we can’t wait to see what she brings.”
Throughout her career, Cyndall has collaborated with major brands like Ikea, Adidas, and Telstra, and has received prestigious awards including Effies and Spikes. Jade Manning, another Creative Partner, praised her saying, “She’s an absolute gem with depth in her thinking, along with a rare empathy and kindness.”
This appointment comes as Today the Brave continues to grow rapidly, adding new clients like Westmead Fertility Centre and Carnival Cruise Line to its roster. The agency has tripled its workforce in the past year and is expanding its capabilities in media and public relations, solidifying its position in the advertising industry.