DEFY ORDINARY: Unleash Innovation with Nissan’s Next-Level Driving Experience

Embark on a Journey Beyond Convention: Discover the New Nissan Juke’s ‘Defy Ordinary’ Campaign

Experience the thrill of defying the ordinary with Nissan’s latest campaign, unveiling the bold and daring mindset behind the new generation of the Juke. Embracing its Japanese roots, Nissan Europe, in collaboration with Nissan United, introduces a 360 pan-European campaign that challenges the status quo and pushes boundaries.

Since its inception in 2011, the Juke has been a trailblazer in the compact SUV segment, captivating drivers with its iconic design and unmatched attitude. Now, it returns in a vibrant yellow hue, commanding attention at every turn. But the transformation doesn’t stop there; the interior boasts luxurious upgrades, including new leather accents and an expansive 12.3-inch screen, redefining comfort and connectivity for the modern driver.

At the heart of the campaign lies the fearless spirit of the Juke. Embracing its polarizing nature, the campaign takes an unconventional approach, showcasing the car amidst lively cityscapes while playful voice-overs debate its love-it-or-hate-it appeal. This daring narrative sets the tone for a digital-first campaign that breaks the mold, delivering punchy and dynamic content designed to captivate a younger, more connected audience.

With over 200 assets created in partnership with META, the campaign promises to surprise and delight, with content refreshed over time to maintain its edge. From TV commercials to social media snippets, the ‘Defy Ordinary’ campaign spans across 15 European markets, inviting drivers to embrace the extraordinary.

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