FCB Retains Top Spots in The One Club’s Year-End Global Creative Rankings, Dentsu Tokyo tops APAC ranking

NEW YORK, January 6, 2025 — FCB ended the year repeating its top positions in The One Club for Creativity‘s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.

For the APAC region, Dentsu Tokyo is the top-ranked agency (and #6 worldwide), followed by The Monkeys Sydney (#17), Colenso BBDO Auckland (#18), TBWA\Hakuhodo Tokyo (#19), and VML Australia Sydney (#21).

The annual worldwide benchmark report, which is free to view, is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.  

“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club.  “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall.  As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”

Highlights of the Global Creative Rankings 2024 are below (click links for each category to view the full list).  In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus. 

Global Agency Rankings

1. FCB New York
2. Rethink Toronto
3. McCann New York
4. TBWA\Media Arts Lab Los Angeles
5. Serviceplan Germany Munich
6. Dentsu Inc. Tokyo
7. FCB Chicago
8. Marcel Paris
9. VML New York
10. Ogilvy PR New York, Publicis Conseil Paris (tie)

Independent Agency Rankings

1. Rethink Toronto
2. Serviceplan Germany Munich
3. Wieden+Kennedy Portland

Brand-Side Agency Rankings

1. Google Brand Studio San Francisco
2. Apple Marcom Cupertino
3. Superette, the Creative Studio at DoorDash San Francisco

Design Firm Rankings

1. The New York Times Magazine New York
2. OlssønBarbieri Oslo, PILLS Beijing (tie)

Agency Network Rankings

1. FCB Global
2. Ogilvy Group
3. VML

Independent Agency Network Rankings

1. Rethink 
2. Serviceplan Group
3. Wieden+Kennedy 

Agency Holding Company Rankings

1. Interpublic Group
2. WPP
3. Omnicom Group

Production Company Rankings

1. Helo Los Angeles
2. Smuggler New York/Los Angeles
3. Wolf Credo Production Co Buenos Aires

Music & Sound Company Rankings

1. Citizen Music New York/Los Angeles
2. DaHouse Audio Los Angeles
3. Grayson Music Toronto

Regional agency results are as follows (click the region to view the full list). 

APAC Agency of the Year: Dentsu Inc. Tokyo 

Europe Agency of the Year: Serviceplan Germany Munich

Latin America Agency of the Year: Grey Colombia Bogotá, VML Colombia Bogotá (tie)

Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town

North America Agency of the Year: FCB New York

Brand of the Year: Michelob ULTRA

Brand Parent Company of the Year: AB InBev

Non-Profit Client of the Year: Digital Public Library of America

Highest-Ranked Work: “Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA 

The Global Creatives Rankings for individuals, listed at the agencies where they worked when the winning entries were produced, are as follows.

Highest-Ranked Creative 

1. Danilo Boer, global creative partner, FCB Global
2. Liz Taylor, global CCO, Ogilvy
3. Cassiano Derenji, EP, DaHouse

Highest-ranked creatives by title, listed at the agencies where they worked when the winning entries were produced, are as follows.

CCO of the Year: Michael Aimette, Gabriel Schmitt, FCB New York (tie)

ECD of the Year: Xavier Blais, Rethink Toronto 

Director of the Year: Lucia Aniello, Hungry Man, Anna Mantzaris, Passion Pictures (tie)

Designer of the Year: Malik Dupree, Chocho Han, Shyla Lindsey, McCann New York (tie)

CMO of the Year: Benoit Garbe, Anheuser-Busch

Country Rankings

1. United States
2. Germany
3. Canada
4. Japan
5. France

Region Rankings

1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa

Global College Creative Rankings

1. Brigham Young University Provo 
2. Filmakademie Baden-Württemberg Ludwigsburg
3. ArtCenter College of Design Pasadena
4. Berghs School of Communication Stockholm
5. School of Visual Arts New York

Using dropdown menus, the rankings can be viewed by each of the categories above, as well as by country and region. 

Rankings are calculated based on points garnered for award wins at all of The One Club’s global, regional, and local shows (details available here, select “View More Details”).

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community.  Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.