Dan Beaumont, former managing partner of The Royals, has embarked on a new venture with the launch of his independent creative advisory, GAME. Drawing on his extensive industry experience, Beaumont now serves as managing director of this innovative new firm.
GAME’s mission is clear: to invent, reposition, revitalize, or resurrect brands in a way that drives meaningful business performance. Beaumont’s vision is to offer high-impact creative solutions that meet the evolving demands of clients, especially in a landscape characterized by tighter budgets, project-based work, and increasing in-house capabilities.
Having led The Royals for ten years and served as director of client services at The Monkeys for nearly five, Beaumont helped both agencies earn numerous Agency of the Year and business awards. With GAME, he takes a fresh approach by embracing a co-creation model. By partnering with independent talent that operates outside the traditional agency framework, GAME provides a full suite of services designed to build brand strength. Beaumont emphasizes a collaborative approach, working closely with clients to design, create, and build brands that deeply engage their audiences.
The advisory focuses on teamwork that is open, trust-based, and driven by intense bursts of deep work, combined with the latest technology for what Beaumont calls “radical collaboration.” This method, according to him, is “potent stuff” for delivering exceptional results.
GAME’s philosophy is simple: “We help brands play to win.” Rather than merely avoiding loss, GAME’s goal is to help marketers and business leaders build brands with conviction and energy, resulting in a competitive edge for their organizations. Strong brands, Beaumont says, “know their voice and use it powerfully, building momentum by doing the right things well, over and over.”
GAME is tailored for clients seeking straightforward, fearless advice from seasoned professionals, whether for solving business challenges with creative solutions, handling one-off projects, or bringing big strategic ideas to in-house agencies. With its relentless focus on adding value through creative thinking, GAME aims to build fulfilling partnerships that elevate both brands and the people behind them.