INVNT GROUP APAC, a leading brand storytelling and experiential innovation agency, is closing out 2024 on a high note with major new business wins and significant milestones.
This year, INVNT secured the LinkedIn account after a competitive pitch. The agency will work on Talent Connect 2025, a series of key events in Sydney, Singapore, and India. Talent Connect is LinkedIn’s flagship event for global talent leaders to explore how the future of work is evolving, and INVNT will help bring this vision to life.
Additionally, INVNT has expanded its client base with a win from Aussie Broadband, taking charge of the company’s activation at SXSW in Sydney. The agency brought to life the “Big Aussie Backyard” concept, creating a memorable experience that showcased Aussie Broadband’s innovative technology.
Reflecting on the successes, Danielle Zikman, Director of Marketing at LinkedIn, shared excitement about the collaboration with INVNT, particularly in showcasing how LinkedIn’s AI solutions can unlock potential for customers. Jared Lock, Senior Manager of B2B Marketing at Aussie Broadband, also emphasized how INVNT’s creative input helped elevate the company’s presence at SXSW, making it an unforgettable experience.
These new business wins cap off a fantastic year for INVNT APAC, as the agency worked with high-profile brands such as Xero, Amex, Live Nation, ByteDance, Levi’s, and Netflix. The agency also powered the Discovery Stage at SXSW Australia, contributing to an engaging mix of thought-provoking discussions and presentations.
In addition to these business achievements, INVNT launched its ‘On the Moon’ podcast, featuring the Ignite Your Spark series recorded live at SXSW 2024 Sydney. The podcast includes insights from leading CMOs of top global brands such as Uber, Mastercard, Spotify, and Microsoft, discussing trends and innovations in marketing, technology, and business.
Looking ahead, Laura Roberts, Managing Director of INVNT GROUP APAC, expressed excitement about the agency’s growing capabilities in integrating augmented reality (AR), virtual reality (VR), gamification, and artificial intelligence into brand experiences. With a digital innovation division based in Singapore and a new office in India, INVNT is positioned for further regional growth in 2025.
In summary, 2024 has been a year of incredible growth and success for INVNT GROUP APAC, with impressive new client wins, high-profile partnerships, and a forward-thinking approach to innovation, setting the stage for an even more exciting 2025.
