Dutch telecom brand Odido, official partner of TeamNL, has launched a powerful Olympic campaign in collaboration with TBWA\NEBOKO, highlighting the human side of elite sport. The campaign stars speed skating icon Jutta Leerdam and her father, celebrating the courage, conviction, and support that define her journey to the Milano Cortina 2026 Winter Olympics.
At the heart of the story is a pivotal decision. Leerdam, one of the Netherlands’ most successful athletes, has chosen to pursue her Olympic journey independently with a small, carefully selected team, including former coach Kosta Poltavets. By taking an unconventional path, she demonstrates the courage to follow her own strategy, unlocking her full potential. Odido’s campaign shines a light on this conviction, emphasizing the role of unwavering support in making such a journey possible.
The film captures Leerdam not as an untouchable star but as a human athlete, using never-before-seen archive footage to reveal the realities behind elite performance. Narrated by Leerdam’s father, the campaign provides an intimate perspective, highlighting the emotional strength and encouragement required when outcomes are uncertain and pressure is constant.
Leo Hensen, Director of Marketing & Communications at Odido, explains, “Sometimes you have to step off the beaten track to move forward. Athletes who dare to make these decisions deserve maximum support—from us, and from the whole country. By doing so, they also pave the way for the next generation.”
Darre van Dijk, Chief Creative Officer at TBWA\NEBOKO, adds, “Unconditional support may rarely make headlines, but it is always the foundation. Jutta’s father has been that foundation throughout her journey. By letting him tell the story directly, we allow everyone to feel that support in a very personal way.”
Extending the campaign beyond the film, Odido introduced Klapwanten, bright orange “clap mittens” that keep supporters warm while transforming applause into a tangible experience for athletes. The fan item translates unconditional support from a symbolic message into a real-world gesture, reinforcing the connection between athlete and audience.
Through this campaign, Odido and TBWA\NEBOKO celebrate not only athletic excellence but the courage, determination, and human support that make extraordinary achievements possible, inspiring audiences nationwide as Leerdam continues her path toward Olympic success.
Credits
Client: Odido
Agency: TBWA\NEBOKO
Production: 100%
Regie: Camille Boumans
Mediabureau: WPP Media
DOP: Tiber Dingelstad
Fotograaf: Ruud Baan
Editor: Camille Boumans
Grading: Crabsalad
VFX: The Compound
Muziek: Tom Tukker
Sound: MAKE by TBWA\NEBOKO
