LIA is pleased to welcome the leading creative minds and practitioners to set the standards for Health & Wellness; Pharma; Health & Wellness–Craft and Pharma–Craft for 2026. Every juror is a well-respected creative person who has moved the bar upwards in generating positive impact in the health & wellness and pharma space. LIA judging will take place at Encore @ Wynn Las Vegas from 25th September through 3rd October, 2026.
Rich Levy, Chief Creative Officer, Klick Health, is a highly-esteemed creative who has dominated in healthcare and pharma advertising. Under his guidance, Klick has won some of the highest accolades in the industry, including LIA’s Global and Regional Independent Health and Pharma Agency Of The Year. He will preside over Health & Wellness.
“The London International Awards has always been one of my favorite shows, largely because all judging happens inside the jury room. The conversations around idea, execution, craft and strategy ensure the most deserving work rises to the top. We also have the opportunity to show the entire healthcare advertising community where the bar has been set for years to come,” commented Rich Levy.
Tim Hawkey, Chief Creative Officer, AREA 23, New York will be guiding the Pharma jury. His impressive body of work saw AREA 23, an IPG Health company, recognized as the #1 most creative agency in the world on The Drum’s 2023 World Creative Rankings – the first time a healthcare agency has occupied that spot in the U.S. and global leaderboards.
Under his leadership, nothing but the best results will emerge from the room. As Tim put it: “LIA has always been a benchmark for what great creativity looks like, and it’s a privilege to help define that for Pharma this year. This category demands more than just smart ideas; it requires empathy, precision, and the ability to turn complex science into something deeply human. At a time when technology is accelerating everything, the real differentiator will be ideas that genuinely connect and make a difference.”
Marie Julie Gerbauld, Chief Creative Officer, DAVID, São Paulo, will act as Jury President for Health & Wellness–Craft and Pharma–Craft. In her over 20 years in the industry, Marie Julie Gerbauld has been responsible for creating work for some of the world’s most recognizable brands, which include Nike and Coca-Cola.
Crafting puts magic into a wellness or pharma campaign, transforming what could be clinical into something compelling and extraordinary.
“This is a category where craft carries responsibility. It’s not just about aesthetics, it’s about building trust. I believe the most impactful work in this space is the one that connects on a human level, where craft helps translate complexity into something people can feel. I’m excited to discover and celebrate those ideas,” explained Marie Julie Gerbauld when talking about the craft in the light of these categories.
Today, these categories have become increasingly important as consumers prioritize mental and physical well-being. Wellness and pharma brands have become channels for education and establishing real connections and trust between brands and consumers.
“The stage is set. And we have the best in the business in the jury rooms for Health & Wellness; Pharma and the Craft competitions. Everyone in those rooms are highly respected and have received a multitude of accolades for creativity. These are the creative practitioners that will not just set the 2026 benchmark – they will elevate it,” commented Christina Shaw, VP – Awards Director LIA.
All work created and released in a commercial environment between 1st July 2025 through 31st August 2026, with permission from the client, is eligible to enter. From now through 30th June, 2026, there is 20% off standard entry fees.
Health & Wellness Jury
Jury president: Rich Levy, Chief Creative Officer, Klick Health
Severine Autret, Global Creative Excellence, Content & Partnerships Lead, Opella, Neuilly sur Seine
Philip Bolland, Executive Creative Director, Peix Health, Berlin
Noel Denis, Executive Creative Director, Digitas Health, New York
Laura Florence, Chief Creative Officer, Biolumina (formerly Rise & Run Health), New York
Alessandra Gomes, Executive Creative Director, More Than Health, São Paulo
Patrick Held, Global Creative Director, Ayus Medical Group, Bangkok
John McPartland, Executive Creative Director – EMEA, Ogilvy Health UK, London
Megan Skelly, Chief Creative Officer, Havas Lynx New York, New York
Eduardo Tavares, Global ECD, Health & Pharma, Edelman
Pharma Jury
Jury president: Tim Hawkey,, Chief Creative Officer, AREA 23, New York
Joao Camacho, Chief Creative Officer, India & Middle East, Havas Life
Diego Freitas, EVP, Global Creative Partner, The Considered
Katie Langdon, Founder / Creative Director, Skin & Blister Healthcare Communications, London
Marty Martinez, Chief Creative Officer, TANK Worldwide, Montréal
Andy Mathurin, Creative Director, Heartbeat, New York
Patrick Potosky, Chief Creative Officer, NoA Health, Copenhagen
Laura Potucek, Chief Creative Officer, MRM Health, New York
Angela Williams, SVP Group Creative Director, Fifth Element, New York
Sam Wright, Creative Director, Swordfish Advertising, Bristol
Health & Wellness-Craft and Pharma-Craft Jury
Jury president: Marie Julie Gerbauld, Chief Creative Officer, DAVID, São Paulo
Gerri Hamill, Head of Production WPP@Unilever / Director of Integrated Production, VML, Singapore
Todd Henwood, Founder / Chief Creative Officer, Generous, Toronto
Adam Hessel, Chief Creative Officer, The Bloc, New York
Nicole Meyer, VP, Creative Director, 21Grams, New York
Rinesh Mistry, Design Director, Langland, London
Jenn Ng, SVP, Group Creative Director, CultHealth, New York
Johannes Ottomeyer, Creative Director, Syneos Health, Munich
Bernardo Romero, Maker, Klick Health, New York
Chessa Williams, Executive Creative Director, twentyeightc, London
