McDonald’s is bringing a new level of excitement with its McSmart Meal campaign, offering fans the chance to pick their favorite side for just $6.95. This campaign is all about personalization, allowing customers to enjoy a meal with a Cheeseburger, Small Fries, and a Small Soft Drink, and then choose from four popular McDonald’s sides: 3pc Chicken McNuggets, a Cheeseburger, a Chicken ‘n’ Cheese, or a Small Sundae. It’s a great deal and a fun way for fans to enjoy their meal, their way.
The campaign highlights the love McDonald’s fans have for their favorite sides, with various personalities showing their passion for these beloved options. Whether you’re a Sundae lover, Nugget fan, Cheeseburger enthusiast, or Chicken ‘n’ Cheese aficionado, the McSmart Meal gives you the flexibility to customize your meal to suit your tastes.
Tobi Fukushima, Head of Value, Promotions & Delivery Marketing at McDonald’s, said, “We know our fans love variety and value, so we’ve added more choice to the McSmart Meal. This campaign is designed to give our customers the flexibility to enjoy their meal, their way.”
The campaign kicks off with engaging content across film, outdoor ads, and social media, asking fans, “What side are you on?”
Available for a limited time, the McSmart Meal campaign will run until March 4th, 2025, so don’t miss out on the chance to enjoy a meal that’s tailored just for you!
Credits
Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD
Production Company: Photoplay
Director: Sarah Adamson
Post-Production: Heckler
