MRM UK, a leading digital marketing agency specializing in CRM, customer experience (CX), and creative commerce, has announced the promotion of James Thorley to Executive Creative Director (ECD). This change is effective immediately.
With over 20 years of experience in the industry, James brings expertise in both B2C and B2B sectors. He has worked with high-profile clients such as Microsoft, EasyJet, Macmillan Cancer Support, and Mitsubishi Electric, delivering outstanding creative work. Before his promotion, James served as the Group Creative Director at MRM UK.
As ECD, James will now lead MRM UK’s creative department, overseeing teams in areas such as concept development, copywriting, design, and motion graphics. He expressed his excitement about this new role, saying, “It’s an exciting time at MRM. We have the talent. We have the craft. And we have the ambition. I’m thrilled to help bring it all together and drive our work to the next level.”
This promotion highlights MRM UK’s vision to further strengthen its approach by blending creativity with customer experience (CX) and CRM strategies. The move follows the recent appointment of Nick Handel as the new CEO of MRM UK, further reinforcing the agency’s focus on transformational leadership.
Ronald Ng, Global Chief Creative Officer at MRM, praised James as a “uniquely talented creative leader” with strong skills in CRM, CX, and commerce. He added, “Elevating him into this role will accelerate success for our clients and teams. We’re excited about this next chapter of growth for MRM UK.”
This leadership change marks a strategic step toward enhancing MRM UK’s ability to deliver more integrated, effective, and innovative solutions for clients across various industries.
