“F&N Dairies’ Heartwarming Campaign Celebrates the Bond of Family and Food”
In a nation where food serves as a universal language of love and connection, F&N Dairies unveils its latest thematic campaign, “Mengisi Hati Setiap Hari” (Filling Hearts Every Day). Rooted in the rich tapestry of Malaysian culture, the campaign’s centerpiece is a poignant short film crafted by Muma Malaysia in collaboration with Directors Think Tank.
The film tenderly captures the timeless essence of parental love and care, transcending words through the language of food. Through scenes that resonate with authenticity, it portrays the subtle gestures of affection—a warm bowl of soup during illness, a birthday breakfast in bed, or a spread of favorite dishes upon every visit.
Choo Chee Wee, Creative Partner at Muma, highlights the cultural significance embedded within the narrative: “In Asian culture, expressions of love are often conveyed through actions rather than words. Serving cherished dishes is a testament to the enduring bond between parents and children, irrespective of age.”
Indeed, the film serves as a poignant reminder amidst the whirlwind of modern life, urging viewers not to overlook the importance of familial connections. In a world consumed by busyness, the simple act of sharing a meal becomes a powerful symbol of unity and love.
Choo further emphasizes the dual purpose of the campaign, stating, “We aim to merge brand messaging with a meaningful societal narrative, resonating with audiences on a profound level.”
Collaborating with Directors Think Tank, Muma brings this heartwarming story to life, weaving together the threads of culture and emotion. Additionally, Pitch Audio + Magic contributes a bespoke soundtrack, adding depth to the storytelling experience.
As F&N Dairies continues to enrich lives through its range of dairy products, this campaign serves as a heartfelt tribute to the enduring legacy of family and food. It encapsulates the essence of Malaysian identity, celebrating the bonds that unite us all.
In a world where moments of connection are cherished above all else, F&N Dairies invites you to join in the celebration of love, family, and the timeless joy of shared meals. Let us fill our hearts, one delicious bite at a time.
Credit
Production House: Directors Think Tank
Directors: Rajay Singh and Chevie Law
Executive Producer: Tek Nam and Pat Singh
Producer: Icha
Music: Pitch Audio + Magic