Embark on an emotional voyage through the stages of a man’s life in Nedbank’s captivating ‘Bank Your Time’ advert, crafted by the talented team at Joe Public. This cinematic masterpiece serves as a poignant reminder of the trade-offs often made in the pursuit of financial stability.
From the hopeful aspirations of youth to the relentless grind of adulthood, the protagonist’s journey echoes the universal struggle of balancing ambition with personal fulfillment. As he devotes precious time to the pursuit of financial security, the advert poignantly explores the moments lost to the pursuit of wealth, contrasting them with the deeper joys and passions that remain unfulfilled.
Set against a backdrop of stirring visuals and evocative storytelling, ‘Bank Your Time’ prompts viewers to reflect on their priorities and choices. It challenges conventional notions of success and prompts a reevaluation of the true currency of life: time.
This evocative campaign, unveiled in South Africa by Nedbank and Joe Public, offers a stirring exploration of the human experience within the finance industry. Through its thought-provoking narrative, it sparks conversation and introspection, inviting audiences to contemplate the profound significance of the moments we choose to treasure.
Credits
Client:
Group Executive Marketing & Corporate Affairs: Khensani Nobanda
Executive Head Marketing Strategy: Tebogo Motsepe
Head Brand Strategy: Cleopatra Taoana
Head Consumer Marketing: Rachel Motloung
Brand Senior Marketing Manager: Mongezi Sokanyile
MOPS Squad Marketing Lead: Angelique Reid
Agency: Joe Public
Group Integrated Chief Creative Officer: Pepe Marais
Integrated Chief Creative Officer: Xolisa Dyeshana
Integrated Executive Creative Director: Martin Schlumpf
Executive Business Growth Director: Candice Shortt
Integrated Business Unit Director: Phindile Ndzakeli
Integrated Account Director: Karabo Mojuwadi
Integrated Creative Director: Moemise Kekana
Integrated Group Head: Kagiso Molete
Head of Television: Diane Cole
Production: Romance Films
Director: Greg Gray
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Director of Photography: Adam Bentel
Production Art Director: Christopher Bass
Stylist | Costume Design: Bridget Baker
Head of Research: Maghiel Van Dorssen
Casting Directors:
Casting Director: Mrs Davies
Casting Director: Grays Casting
Cast:
Principal actor – Lead: Sanda Shandu
Principal actor – Lead: Mathunzi Macdonald
Supporting actor: Bonolo Segano
Supporting actor: Nkateko Mbasa
Supporting actor: Omolemo Magabe
Post Production:
Editor: Ricky Boyd
Editing Company: Deliverance
Visual Effects Person: Jean Du Plessis
VFX Company: Chocolate Tribe
Music track: I’m gonna be (500 miles)
Music Supervisor: Marc Algranti
Singer: Honas
Producer: Joss Ifan Brightwell
Arrangement & Mix: Arjuna Kohlstock for Imagine
Composer: Charlie Reid & Craig Reid
Final mix studio: Sterling Sound
Sound Engineer: Lorens Persson
Post Production Online: Chocolate Tribe
Post Production Offline: Deliverance