Sydney, Australia — Ogilvy PR has proudly welcomed Sophie Paterson as the new Head of Gaming and Entertainment within its Consumer PR and Influence practice. With over 15 years of experience in entertainment, Sophie brings a wealth of expertise from her tenure with industry giants such as Sony Music and Spotify.
In her new role, Sophie will leverage her specialized skills in communications, digital strategy, and brand development to drive innovative campaigns across a diverse portfolio of entertainment and gaming clients. Her mandate includes expanding Ogilvy PR’s footprint in streaming services, music, film, TV, publishing, arts, events, and festivals, areas experiencing significant growth and demand for sophisticated fan engagement strategies.
Dan Young, Managing Director of Consumer PR and Influence at Ogilvy PR, emphasized the strategic importance of Sophie’s appointment amidst intensifying competition in the entertainment landscape. He highlighted the need for brands to adopt disruptive, earned-first strategies that integrate publicity, social influence, and experiential marketing to enhance awareness and engagement.
Sophie’s distinguished career has been marked by accolades such as the B&T Women in Media PR Award and participation in industry-leading initiatives like the AICD Observership Program with the ARIA Board. She has served on judging panels for esteemed awards including the Mumbrella Awards and B&T Women in Media Awards, underscoring her influence and leadership in the field.
Beyond her professional achievements, Sophie is a passionate advocate for racial justice, LGBTQIA+ rights, and gender equity. Her contributions to initiatives addressing systemic issues in the music industry reflect her commitment to fostering positive change and inclusivity.
Expressing her excitement about joining Ogilvy PR, Sophie highlighted the dynamic nature of the gaming and entertainment sectors and her commitment to driving culturally relevant campaigns across ANZ and Asia. She aims to lead Ogilvy PR’s talented team in delivering impactful strategies that resonate with diverse audiences, ensuring client brands thrive in today’s competitive landscape.
Sophie Paterson’s appointment is effective immediately, signaling Ogilvy PR’s dedication to innovation and excellence in serving its clients across the region.