OMD Worldwide Unveils New Brand Identity with “We Create What’s Next” Positioning and Refreshed Logo

OMD Worldwide, a leading media agency under Omnicom Media Group, has unveiled its new brand positioning statement, “We Create What’s Next”, along with a refreshed logo. This update is part of the agency’s ongoing effort to help brands stay ahead in an ever-changing media and consumer landscape. The new identity aims to position OMD as a forward-thinking partner that can drive growth for brands by utilizing cutting-edge technology, strategic expertise, and deep industry collaboration.

The new logo, designed with Canva, modernizes the agency’s iconic red symbol. This change reflects the shifts in consumer behavior and new technologies like retail media, connected TV, influencer marketing, and generative AI search. Today’s consumers interact with brands through various touchpoints, including social media, websites, and physical stores, creating opportunities for deeper connections. OMD’s goal is to help brands build long-lasting relationships with consumers, meeting them where they are in this digital age.

CEO George Manas emphasized that the new positioning, “We Create What’s Next,” sends a clear message: OMD is building on its global leadership and innovation legacy to help brands win with consumers for the next decade. He believes in the power of collaboration, bringing together the best from the agency, clients, and the marketplace to achieve success.

As the advertising world undergoes rapid transformation, the timing of OMD’s brand refresh is crucial. The recent acquisition of Interpublic Group (IPG) by Omnicom strengthens their AI and technology capabilities, which in turn boosts OMD’s ability to create powerful media solutions for clients. With expertise in commerce, creators, and connected TV, OMD is ready to craft strategies that deliver real results for brands.

OMD also celebrated their 2024 business success during a global town hall, where it was revealed that the agency secured $1.8 billion in new business and added major clients like Gap Inc., Michelin, AliExpress, and Turkish Airlines.

Anisha Iyer, CEO of OMD India, highlighted the agency’s passion for creativity and innovation. She explained that the new positioning isn’t just a slogan, but a reflection of how OMD’s teams collaborate to drive transformation for clients.

OMD’s refreshed identity reflects its commitment to providing strategic vision, tools, and partnerships that will help brands thrive in an increasingly fragmented media environment. With its strong foundation in technology and a keen understanding of consumer trends, OMD is poised to lead the way in the future of media.