“Our new ‘Light the Fire™’ brand platform brings to life the very essence of P.F. Chang’s,” said Sonika Patel, Chief Marketing Officer at P.F. Chang’s. “At P.F. Chang’s, fire isn’t just how we cook, it’s our signature, our spectacle, our soul. Fire fuels the energy of our people and ignites the moments and connections made around the table, especially during the holidays.”
P.F. Chang’s is getting fired up for the holidays with a festive campaign featuring new seasonal flavors running on digital and CTV starting today through the end of the year. Showcasing dishes like Longlife Noodles & Prawns and celebratory cocktails, while inviting guests to savor bold flavors and make lasting memories in P.F. Chang’s vibrant atmosphere. As part of the campaign, P.F. Chang’s is amplifying influencer-led Longlife Noodle content on social media by celebrating the tradition of the noodle pull and building community around the holiday table.
To learn more or find a location, visit www.pfchangs.com or follow P.F. Chang’s on Instagram, X, Facebook or TikTok.
About P.F. Chang’s:
Founded in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the first internationally recognized, multi-unit Asian culinary brand to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. With its new platform, “Light the Fire™,” P.F. Chang’s celebrates fire as both a culinary craft and a spark for connection, warmth, and memorable experiences. With roots in Chinese cuisines, today’s menu invites discovery with unexpected flavor and hidden gems spanning all of Asia and honoring cultures and recipes from Japan, Korea, Thailand, and beyond. P.F. Chang’s makes elevated dining accessible and affordable with shareable and personal portions, fan-favorite Lunch and Dinner Specials, and handcrafted cocktails from $8.99. Worldwide, P.F. Chang’s operates over 300 restaurants in 23 countries and U.S. airport locations. For more news, visit pfchangs.com and follow @pfchangs on Facebook, Instagram, X, and TikTok.
