To further bolster its creative prowess, News18 Studio, the esteemed branded content arm of Network18, proudly announces the appointment of Bobby Pawar, former Chairman & Chief Creative Officer of Havas Group, as a Creative Consultant. With an illustrious career spanning over three decades, Pawar brings a wealth of experience and a track record of excellence in crafting compelling brand narratives.
In his new role, Pawar will collaborate closely with the talented team at News18 Studio, spearheading creative initiatives and injecting innovative solutions into brand strategies. With a passion for storytelling and a keen eye for creativity, he aims to push the boundaries of conventional advertising and deliver impactful content that resonates with audiences while driving brand objectives forward.
Bobby Pawar’s impressive portfolio boasts over 400 awards, solidifying his reputation as a leading creative force in the Indian advertising industry. Before joining News18 Studio, he served as Chairman & Chief Creative Officer at Havas Group, where he played a pivotal role in transforming the creative landscape. His successful tenures at Publicis and JWT India have also left an indelible mark, earning him accolades for his ability to elevate brand reputations and fortunes.
Pawar expressed his excitement about the new chapter in his career, saying, “It’s an exciting step for me to help create powerful brand stories through engaging content after having done my bit in conventional advertising. I am thrilled to join the talented team at Network18 and use my experience to push creative boundaries for effective solutions.”
S Shivakumar, President of News18 Studio, expressed enthusiasm about the collaboration, stating, “Having someone of Bobby’s stature with us will energize our creative endeavors and inspire our young team. We look forward to Bobby helping us deliver more impactful solutions that resonate with our brand partners.”
News18 Studio, as Network18’s branded content division, is renowned for its ability to lead powerful conversations that contribute to nation-building. Through purpose-driven partnerships with brands, the studio aims to foster a sense of community, align with cultural movements, and engage stakeholders who shape the future.
Recent high-impact initiatives by News18 Studio include ‘Mission Swachhta aur Paani’ with Harpic, ‘Sanjeevani – United Against Cancer’ with Federal Bank Hormis Memorial Foundation and Tata Trusts, ‘Period or Pride’ with Whisper, and ‘Sustainable is Attainable’ with Tata Power, among others. With Bobby Pawar onboard, News18 Studio is poised to continue delivering compelling content that inspires, engages, and drives positive change.