By The Network proudly announces the addition of John Mescall, an esteemed figure in the advertising industry, as its Creative Chair. Mescall’s appointment follows the passing of the network’s founder and former Creative Chair, Per Pedersen, in 2023.
Bringing a wealth of experience and a sterling track record of creative leadership, Mescall assumes a pivotal role within the independent creative network. Hailing from Australia, Mescall served as the President of McCann’s Global Creative Community. He is celebrated for his pivotal role in iconic campaigns such as Fearless Girl, Dumb Ways to Die, Where to Settle, and ThisAbles.
Mescall will collaborate closely with CEO Jack Smail in his new capacity, serving as a linchpin for creative imagination and decision-making across the network. His responsibilities will span providing creative guidance to network members, evaluating potential prospects, and shaping the network’s overarching creative direction through initiatives like overseeing creative council meetings.
With over three decades of industry experience, Mescall embodies a steadfast commitment to nurturing creativity and fostering environments where innovation thrives. His belief in the transformative power of creativity aligns seamlessly with By The Network’s ethos of prioritizing quality over quantity and empowering creatives to realize their full potential.
In Mescall’s own words, “The best agencies are run by creative people, and the best work happens when great talent collaborates directly with ambitious clients. This is exactly what excites and inspires me about By The Network.”
CEO Jack Smail echoes these sentiments, expressing deep admiration for Mescall’s unparalleled creative prowess and character. Smail emphasizes that Mescall’s addition to the network exemplifies its commitment to fostering innovative solutions and championing creativity as the cornerstone of success.
Mescall’s illustrious career is adorned with numerous accolades, including Cannes Titanium, Grand Prix, Gold, Silver, Bronze, D&AD Black and Yellow, One Show, Clios, Andys, LIA, Spikes, and AdFest awards.
As By The Network continues to redefine industry standards, Mescall’s appointment heralds a new chapter of innovation and excellence, reaffirming the network’s dedication to empowering creatives and shaping the future of advertising.