Transforming the mundane into the memorable, MiniKlub revolutionizes road safety messaging with the enchanting ‘Road Safety Rhymes’ campaign. Harnessing the innate charm of childhood babble and beloved nursery rhymes, this initiative ingeniously simplifies crucial safety concepts for young minds. Launched during National Road Safety Week, the campaign, curated by Social Panga, reimagines classic tunes like ‘Twinkle Twinkle Little Star’ and ‘Old McDonald Had a Farm,’ infusing them with life-saving wisdom. MiniKlub’s Instagram page serves as the vibrant canvas for this endeavor, adorned with whimsical illustrations and catchy melodies. To amplify its impact, the brand partners with influential mom-and-kid duos, extending its reach to eager audiences. Embracing user-generated content, the campaign sparks a grassroots movement, empowering families to internalize and propagate these vital rhymes within their homes. Through this innovative fusion of education and entertainment, MiniKlub propels road safety into the hearts and homes of India’s next generation.
Credits
Social Agency – Social Panga, Bangalore, India
Creative Director – Archana Sudarsan
Group Head- Brand Solutions – Pavithra Pasupathi
Senior Brand Solutions Manager – Vinodkumar P
Associate Brand Solutions Manager – Urmi Sanjay
Copywriter – Hanisha Bhupatiraju
Art Director – Geetanjali Purty
Graphic Designer – Design Lead – Tiasha Som
Associate Graphic Designer – Ananya Fernandez
Associate Graphic Designer – Sharanya Srinivas
Graphic Designer – Angela Das
Senior Graphic Designer – Rishika Kashyap
Graphic Designer – Unnikuttan B
Team Lead – Motion Graphics – Fazal Syed
Motion Graphics Artist – Sanjay